Marketing Specialist

We are seeking a highly skilled and experienced (Business) Marketing Specialist. The ideal candidate will have a strong background in developing and executing marketing strategies to attract clients and businesses, both through direct channels and social media platforms. This is a full-time, in-office position that requires creativity, strategic thinking, and a deep understanding of the real estate market.

Responsibilities:

• Develop and execute comprehensive Business Marketing strategies tailored specifically to the real estate industry, considering the unique needs and preferences of real estate professionals and businesses.
• Identify target markets within the real estate sector, including property developers, agents, brokers, investors, and construction firms, and create customized marketing campaigns to effectively reach and engage these audiences.
• Craft compelling content and campaigns for social media platforms including Facebook, Instagram, LinkedIn, and X (Formerly Twitter) to increase brand visibility and engagement.
• Implement targeted advertising initiatives to effectively reach specific demographic segments and enhance brand recognition.
• Conduct thorough market analysis and competitor research to identify growth opportunities and refine marketing tactics.
• Collaborate closely with the sales team to align marketing efforts with sales objectives and support lead generation efforts.
• Manage and maintain the company's online presence, including the website and social media channels, ensuring consistent branding and messaging.
• Monitor and analyze the performance of marketing campaigns, leveraging data-driven insights to optimize strategies for maximum effectiveness.
• Stay informed about industry trends and advancements in marketing techniques, particularly within the real estate sector.

Qualifications:

• Proven track record in marketing, with a focus on direct-to-client/business strategies or social media marketing.
• In-depth knowledge of the real estate industry, including market trends and consumer behavior.
• Strong communication skills, both written and verbal.
• Proficiency in digital marketing tools and platforms, including social media management tools, Google Analytics, and CRM systems.
• Creative thinking and problem-solving abilities.
• Ability to work autonomously and collaboratively within a fast-paced environment.
• Exceptional attention to detail and organizational skills.
• Demonstrated ability to prioritize tasks and manage multiple projects simultaneously.
• Positive attitude, adaptability, and a willingness to learn and grow.
• Must be a US citizen

Compensation:

• Full-time, in-office position.
• Salary: $50,000 annually (DOE).

Job Type: Full-time

Pay: $50,000.00 per year

Schedule:

• 8 hour shift

Experience:

• Real Estate: 1 year (Required)
• Business Marketing: 1 year (Preferred)

Work Location: In person