Media planner

Are you ready to embark on an exciting journey where your talents are valued, and your potential is limitless? At Deerfield, we believe in fostering a culture of excellence, where every team member is empowered to make a difference and contribute to our collective success.

Deerfield is the marketing and communications partner of choice. Purpose-built to scale with our clients, our specialist teams craft stories that matter and bridge meaningful connections to advance healthcare products to the people who need them most.

Our full-service capabilities are rooted in storytelling and powered by technology to deliver focused strategy, optimized execution, and tangible outcomes.

Further, our flexible working model allows us to scale and grow alongside our clients whether providing expert consultation, serving as a strategic executional partner, or acting as full agency of record.

We are looking for an Associate Media Planner to join our growing team. This role will work on site in our Conshohocken office.

As the primary executor of the media plan through a buying platform, the Associate Media Planner carries the responsibility of ensuring seamless implementation.

Beyond execution, it involves close collaboration with leadership to craft comprehensive media strategies for all clients.

Managing the execution across assigned clients is pivotal, ensuring each campaign meets its objectives effectively.

Supporting the media team extends beyond execution to encompass critical campaign logistics management, conducting valuable campaign research, and consolidating essential data analysis.

Moreover, this role orchestrates specific media activities, manages schedules efficiently, and acts as a liaison between clients and partners, ensuring smooth communication and coordination throughout the process.

Key Responsibilities

Technical Expertise

• Understand the media department's mission, vision, strategies, and objectives.
• Support efforts contributing to company growth and success.
• Assist in optimizing campaign plans for maximum impact and financial value.
• Participate in the buying process, campaign execution, data aggregation, and target analysis.
• Maintain account files, manage contracts, and update partner lists.
• Assist in enhancing client satisfaction by supporting the delivery of exceptional campaigns.
• Help drive efficiency through process streamlining and resource optimization.

Client Centric

• Cultivate understanding of clients' brands, industry, goals, and challenges.
• Learn about distinct identities and market positioning.
• Participate in client and media partner calls, update project status, and build relationships.
• Provide counsel and address feedback promptly.
• Build rapport with media partners to safeguard clients' interests.
• Take meticulous notes, send recaps, maintain status documents, and respond efficiently to client requests.

Team Leadership

• Pivotal role in fostering open communication and receptiveness to shared goals.
• Contributes to creating a clear vision and setting expectations for the team.
• Provides support to team members in navigating media planning intricacies.
• Dedication drives impactful campaigns and exceptional client results.
• Acts as a catalyst for team collaboration and goal alignment.
• Demonstrates commitment to achieving shared objectives through proactive support and guidance.

Communication

• Engages in client and media partner calls, communicating project status clearly.
• Offers valuable counsel and responds promptly to feedback, fostering trust.
• Proactively builds rapport with media partners, safeguarding client interests.
• Develops essential client and partner management skills.
• Ensures organized and responsive communication, enhancing client satisfaction.
• Drives success through effective communication and management.

Collaboration

• Communicates effectively with team, fostering collaboration and prioritizing shared success and sharing of knowledge and resources.
• Values diverse perspectives, promoting inclusivity.
• Being cognizant of one’s own responsibilities and actions to contribute to the overall mission of the agency.
• Takes accountability, delivers on commitments, is committed to a strong work product and timeliness in completing work.
• Updates team on project status regularly and ensures transparent communication and alignment.

Critical Thinking

• Generate creative ideas that translate into unique concepts.
• Incorporate trends to share fresh perspectives and encourage creativity in a collaborative environment.
• Apply critical thinking that encompasses feedback, a variety of perspectives and concepts that are clearly communicated.

Qualifications

• Bachelor's Degree in relevant field
• 0-2 years minimum experience working in an agency
• Pharma Industry experience a plus

Required Skills

• Demonstrates an enthusiastic appetite for continuous learning and a readiness to engage in diverse projects spanning various domains.
• Displays a proactive attitude towards acquiring knowledge and honing skills across different media platforms, including a keen interest in understanding partner offerings and strategic planning methodologies.
• Embraces opportunities to enhance analytical capabilities, remaining open-minded and receptive to new techniques and methodologies that contribute to effective decision-making and performance optimization.
• Knowledge of media management & finance platform (Media Ocean - Prisma or equivalent) a plus but not required.
• Knowledge of and openness to learning : DoubleClick, Google Campaign Manager 360, Google Analytics 4, Vivvix, and other self-service platforms
• Using applications : Microsoft Excel / Google Sheets, Microsoft Powerpoint / Google Slides, Microsoft Word / Google Docs

At Deerfield, we are dedicated to building a diverse, inclusive, and authentic work environment, so if this role and our culture excite you, we encourage you to apply even if you do not have the exact experience or meet all of the requirements outlined in this job posting.

Our HR team will review your resume and experience to see if you align at a different level or possibly better align to other open positions.

Deerfield is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Last updated : 2024-05-24