What are the responsibilities and job description for the Email Marketing Manager, TD Garden position at Delaware North?
Overview
Delaware North Boston Holdings is hiring for an Email Marketing Manager to join our team at TD Garden in Boston, Massachusetts. As an Email Communications Manager, you will Manage the communication strategy for TD Garden and Boston Bruins client communities (Season Ticket Holder, Boston Garden Society), and non-clients in collaboration with Business Strategy, Sales, Service, Corporate Partnerships, and Brand Marketing teams through ideation, planning, analysis, and reporting of email content.
Responsibilities
Delaware North Boston Holdings is hiring for an Email Marketing Manager to join our team at TD Garden in Boston, Massachusetts. As an Email Communications Manager, you will Manage the communication strategy for TD Garden and Boston Bruins client communities (Season Ticket Holder, Boston Garden Society), and non-clients in collaboration with Business Strategy, Sales, Service, Corporate Partnerships, and Brand Marketing teams through ideation, planning, analysis, and reporting of email content.
Responsibilities
- Serve as the primary copywriter and ensure suitability and optimization of content by channel type, consistency in style and tone, relevancy for target groups, and adherence with organization-wide branding and messaging guidelines.
- Analyze email communication and provide key reporting to effectively inform internal stakeholders and maximize campaign performance, while being an early adopter of emerging email marketing tactics and content development for the organization.
- Work with internal groups on segmentation, timing, and short- and long-term planning initiatives for seasonal (renewals and on-sales, etc.,) game-based campaigns, and event communication.
- Lead the email communication strategy for clients, ticket sales, e-commerce, parking, lead generation, retargeting, database growth, and other key business goals through analysis and reporting of existing campaigns, testing of new tactics, and learning.
- Work with Sales, Service, and Brand Marketing departments to develop new and unique ways to deliver content through our current email tactics and through new emerging email marketing tactics. Work with all organization groups to ensure consistent messaging across all brands.
- Manage external email vendor relationship responsible for building and execution of emails by overseeing the strategy of email sends and campaigns.
- Effectively project manage all campaigns to ensure meeting target send dates.
Qualifications
- Bachelor's degree in marketing, business, communications or related subject required.
- Minimum of 2 years of work experience developing communication and content strategies.
- Excellent interpersonal skills with the ability to communicate effectively verbally and in writing within all levels of the organization.
- Proven experience with managing a project from ideation to execution.
- Ability to multi-task and manage many projects at once.
- Strong working knowledge of Salesforce Marketing Cloud email platform a strong preference.
- Ability to manage digital vendor relationships.
- Ability to work a flexible schedule including nights, weekends, and holidays as required.
Culinary Catering Supervisor, TD Garden
TD Garden - Delaware North -
Boston, MA
General Manager for Private Members Club at TD Garden
Boston Madison Square Garden Club -
Boston, MA
Luxury Suites Culinary Supervisor, TD Garden
TD Garden - Delaware North -
Boston, MA