What are the responsibilities and job description for the Media Planner position at Delve?
Who We Are:
DELVE is a performance marketing agency that delivers digital marketing management, first-party data science and consulting, and adtech/martech systems integration and reselling on a global scale. We connect the dots between data and technology in media, creating an “Unfair Advantage” for our clients, team members and partners.
Our culture emphasizes professional development in an environment where everyone can have an impact. We are passionate about seeing our team through self-care, family, community and (of course) career growth. As a privately owned company, we don’t get caught in red tape, making for substantially more opportunities.
DELVE is a fast-paced company with proven success high-profile global customers such as UNICEF, Wynn Americas, Virgin Voyages, Gerber Life Insurance, Apple Leisure Group, Orange, and Hebe.
DELVE is headquartered in Boulder, CO, with offices in Warsaw and Minsk.
Media Planner
What we’re looking for:
The Media Planner will be responsible for planning and executing cross-channel media campaigns and will own all day-to-day logistics for the planning cycle across multiple clients. You will be owning all direct deal relationships in addition to working closely with DELVE’s Programmatic, SEM, Social, and Ad Ops teams to bring omni-channel campaigns to life. Additionally, you will be responsible for staying up to speed on new publisher offerings and educating clients, team members, and key stakeholders on new capabilities and channels worth further exploring. The Media Planner reports into the Head of Media Planning.
What you’ll do:
- Work closely with the Engagement Consulting team to deliver cross-channel, KPI driven media plans to assigned clients ranging from $50k-$5MM per quarter in verticals such as non-profit, gambling, and travel
- Recommend tailored KPIs and provide a POV on how to measure recommended KPIs in partnership with the Reporting and Measurement teams; may include executing brand lift studies to measure media effectiveness
- Act as day-to-day contact with direct deal partners to ensure campaigns launch on time, tracking and reporting needs are met, and optimizations are made in order to improve performance and meet KPIs; Direct Deal partners may include (but are not limited to) Digital Display and Video, CTV/OTT, OOH, Radio/Audio, Print, and TV channels
- Own cross-channel pacing, budgeting, and reporting for live campaigns in partnership with Programmatic, SEM, Social, and Reporting teams
- Responsible for preparing and presenting client-facing deliverables inclusive of (but not limited to) media plans, performance updates, and campaign wrap reports
- Recommend optimizations based on current performance and campaign insights
- Vet new partners and technologies while maintaining a strong relationship with new and existing publisher partners
- Utilize and manage project management tools to create projects and tasks assigned within the Media team and across DELVE teams to maintain timelines and deliverables
- Manage aspects of creative operations inclusive of (but not limited to) gathering creative specs, communicating with client contacts to receive and deliver creative assets, and receiving client approval on creative deliverables
- Assist in billing and review/approve vendor invoices
- Create insertion orders and negotiate NDAs/MSAs to ensure vendors adhere to necessary contract terms
What you need:
- 3 years of media planning experience (preferably in an agency setting) on digital and full-funnel campaigns with KPIs ranging from Brand Awareness to ROAS
- 1 years experience in hands-on management of Social, Programmatic, or SEM campaigns
- Advanced skills in Microsoft Excel and/or Google Sheets
What DELVE Offers:
- Health Benefits: Comprehensive (100% company-paid) health coverage for employees & their families including medical, dental and vision insurance. We also offer FSA and HSA health options with a company contribution.
- Other Benefits: Life Insurance and Disability Coverage
- Retirement Plan: 401(k) plan with a 4% match/company contribution
- Paid Time Off (PTO): Generous vacation, sick leave, and paid holidays
- Parental Leave: Up to 3 months of paid time off for new parents
- Wellness Program: $1,250 annual reimbursement for health and well-being (gym membership, ski passes, meal plans, fitness equipment, etc.)
- Beautiful Office & Workspace: Newly built and designed office exclusively for DELVE with local restaurants, shopping, and hiking/biking trails. Large common areas filled with snacks, beverages, and regularly catered meals!
- Hybrid Working Model: Tuesdays, Wednesdays, Thursdays in office with the option to work from home on Mondays and Fridays
- Dog Friendly Office: You are welcome to bring your furry, well-behaved companion to work with you!
In Colorado, the salary range for this position is $60,000 - $80,000, plus bonus potential tied to individual and company performance, and is based on prior experience and qualifications.
DELVE is an equal opportunity employer. We believe that diversity enriches the workplace and we are committed to growing our team with the most talented and passionate people from every community. Delve strives to create a culture of unity and respect and to that end, we have a zero tolerance policy for behavior that promotes harassment, hate and discrimination of any kind. We are committed to providing reasonable accommodations for qualified individuals. If you require assistance during the application process due to a disability, please let us know.
Salary : $1,250 - $80,000
