Copywriter, Social (R1018951)

Company Description

Part of Dentsu International, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future. Dentsu Creative was launched in June 2022 to address a client need for simplicity and will be Dentsu International’s sole creative network by the end of 2022. 

Job Description

We’re looking to hire a Copywriter who lives and breathes internet culture to support our rapidly growing Social Creative Lab at Dentsu Creative. You will report into the Group Creative Director.

Our culture is everything. Everyone is here to make great work in a collaborative environment that runs on creative energy. We have our own studio space where people come together to create and ideate together. Pre-COVID, we’d also try and do fun things in and around the city to expand our creative horizons. We have mentorship opportunities where you can learn skills like motion design. If you join our group, you will make a lot of great work for your book.

Key Accountabilities

In direct collaboration with the Social Art Director, Content Creator, and Motion Designer/ Editor, your responsibilities include:

• Completing ongoing deliverables, such as social campaign creative with messaging and concepts, ad hoc content requests, real-time responsive creative
• Integrating the brand’s established tone of voice into social creative in a compelling, valuable, and authentic way

• Understanding new social media content best practices and what other organizations and companies are creating
• Identifying trends and patterns in user behavior associated with more immediate social content

Things this job is NOT:

• a social post factory.
• a ‘can you do the social posts for my TV spot’ group. We win our own clients. We run our own projects. We have our own relationships with clients (and they really are awesome).
• limited; we work in whatever format makes sense for the project.

Qualifications

Dedication to craft:

• We want to make beautiful things for the internet in whatever format is deemed most relevant. We stand out in the market because every detail is considered. We consider the small things as much as we do the big. 

‘Of the internet’ thinking:

• We’re looking for talent that has a deep passion for people and how they engage on the internet. You’ll need to be able to connect our brands to culture and have a strong track record of consistency with groundbreaking campaigns.

Extra Credit:

• This role will focus on one of our clients that is food-centric so if you’re a foodie that loves to cook and knows all the internet happenings surrounding food, you’ll love this role.

Creative spirit:

• 1 years of experience making social-first content
• Consistency of ideas. This is our number one currency.
• Examples of digital-first thinking. You need to love the internet and creating in that space. 
• Detail-oriented. We need buttoned-up creatives that believe in accountability

Additional Information

Working with us

Joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

We are united by four signature strengths:

Boundless Creativity – Kitsune Fox: In Japanese culture – the Kitsune Fox sees the future. We run towards the future, forever asking: what’s next? Our imagination has no limit. Our clients seek us out because we believe there is no problem we cannot solve with the power of modern creativity.

Intelligent Scale - Ryujin Dragon: The Ryujin Dragon controls the ocean and the tides.  We flow the right talent around the right brief in the right moment, wherever it sits in the world. We scale our unique ideas with precision, using intelligent technology to make personal connections with millions around the world.

Obsessive Craft - Orizuru Crane: The Orizuru Crane carries the soul up to paradise. It inspires the most classic and iconic Japanese origami. We elevate the soul of our work with an obsessive focus on craft, nurturing the next-gen craft skills needed to soar in a modern world.

Radical Collaboration - Kohaku Koi: The Koi swim upstream against the tide, united as one. We chart new territory through the power of radical collaboration. We seamlessly connect Creativity, Media and CXM to imagine new solutions at the intersection of craft, data, culture, and innovation.

Our Values

We believe our work can only resonate in the modern world if the people behind it reflect the modern work. We can only be truly relevant when we create a truly inclusive culture where everyone can thrive. That means – we are tough on the work but gentle with each other. We lead with empathy and are always listening and always learning. We support each other, we cheer for each other, we win together. We celebrate difference as the only way to make the work that makes a difference.

Additional Information

The anticipated base salary range for this position is $51,000 - $80,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. Additionally, this position is eligible for discretionary incentive compensation. The company’s incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com  

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. #LI-SS3