What are the responsibilities and job description for the Sr. Associate, Planning position at dentsu?
Company Description
We are where Creative, Media and Technology meet. dentsu X is a new kind of agency. We are Thinkers, Makers and Doers. We are Experience over Exposure We believe in people. We listen before we speak. We value partnership and collaboration. We behave like we would want to be treated. We revel in solving problems. Then we make cool stuff people want to talk about.
Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. 360i is an agency of dentsu.
Job Description
dentsu X is looking for a Senior Associate to join our growing integrated planning team. This person must have the ambition to take the bull by the horns and want to learn, grow and partner with the best in class. As a Senior Associate, you are responsible for ensuring that communications strategies are effectively and accurately translated into plans as well as leading the development and implementation of those plans. In partnership with your manager, you will establish and manage day-to-day operations and be the primary contact internally for all thing’s media. You will be an expert on the client’s business and a leader on a cross-functional team.
Media Planning and Execution:
- Creating and maintaining flowcharts/ schedules
- Maintaining budget summary/summaries from flowchart to generation of media authorizations (Mas)
- Research and develop consumer and competitive insights using secondary and proprietary resources
- Assist in the development of annual and quarterly planning presentations, including developing recommendations for media mix and/or tactical approaches / roles of media
- Assist in identifying the best strategic direction and communicating to cross-functional team, including but not limited to providing media goals and next steps
- Develop POVs for new emerging media or new client opportunities
- Collaborate with account service to establish and maintain timelines
- Collaborate with account service to manage implementation of creative assets as well as custom elements (added value timelines and list of deliverables)
- On-time billing: work with account service and cross-functional teams to QA and ensure accuracy
Qualifications
- 1 years of relevant Media Planning experience
- Bachelor’s Degree in Marketing, Communication or related field
- Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Neilsen Ad Intel and/or Kantar Stradegy
- Experience with MediaTools and buying platforms such as DDS, MediaOcean, SpotToolkit
- Solid understanding of DFA and other media related tools (comScore, eMarketer, Forrester…)
Additional Information
Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
