Brand Marketing Manager, Clear Start

Clear Start is Dermalogica’s global product line targeting Acne in Generation Z consumers and aims to connect with these consumers primarily in a digital way that is relevant for our time and the younger generations.

To increase focus and accelerate growth a separate team has been created which operates autonomously from the Dermalogica organization. This has created incredibly exciting results so far given the agility within the team to quickly create insights, test ideas and push forward at pace.

We are searching for a Brand Marketing Manager to join a team of top-tier, innovative and creative talent to pioneer a fresh new perspective on the Clear Start line - a system of powerful technology-driven formulas that deliver fast-acting results for breakout prone skin.

Playing a crucial part in this newly created business hub, the Brand Marketing Manager will have the unique opportunity to reinvent the brand and bring it into an omnichannel world - ensuring that key areas of the brand are performing well: influencer marketing, retail and customer acquisition.

You'll play an influential role as part of an agile, cross-functional team with a strong entrepreneurial mindset and solid business acumen. This is a rare chance to not only join, but to shape the creative vision of a market-leading brand in its most agile and progressive form.

The position is based out of the Dermalogica corporate headquarters in Carson, CA with applicable hybrid back to work guidelines.

SUMMARY/JOB PURPOSE:

You'll be responsible for ideating, developing and executing strategic projects that intersect with retail, influencers and brand growth, bring Clear Start to life IRL and digitally. You'll have a growth mindset and be motivated by the concept of working cross-functionally through social media, influencer marketing, retail and sales.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Build an omni-channel brand by working with the team to ensure there is a consistent presence on social media, with influencers and in-store.
• Utilize data, reporting and analytics to ensure that marketing activities have a high chance of success with a clear connection to sales performance.
• Strategize the most relevant ways to attract new consumers to the brand and get Clear Start products into the hands of people who will love them.
• Experiment, hypothesize and test new ideas quickly and be prepared to fail fast in order to ensure the marketing direction is likely to succeed.
• Directly manage our Influencer Coordinator to lead and bring to life our influencer strategy - from global macro conversations to the day-to-day interactions that happen at every level.
• Nurture an affiliate program that helps to reward our influencer partners and drive DTC traffic.
• Manage retailer relationships and amplify them via new and engaging strategies to increase brand relevance.
• Develop Clear Start's retail strategy and work alongside internal retail account managers to build the business in-store.
• Ideate and execute consumer and influencer events throughout the year in a way that represents Clear Start’s brand values and builds awareness around the brand.
• Lead Clear Start’s brand affinity program with a goal of creating superfans that generate UGC, by creating a strategy that includes touchpoints across all elements of the consumer journey.
• Liaise with global market teams to aid in bringing their influencer and brand strategies to life for Clear Start in a way that’s true to the brand.
• Refresh Clear Start’s visual marketing presence at retail level in a truly omni-channel, modern way.

The above typical duties are characteristic of this job and demonstrate a level of difficulty and are not intended to list or limit the duties which may be required or assigned to employees in the classification.

This job may involve participation in social media efforts, including employee’s participation in images, recordings, and posts.

QUALIFICATION REQUIREMENTS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Entrepreneurial, organized, self-motivated and comfortable multi-tasking across a number of projects.
• Adept at critical thinking, problem-solving and continually looking for opportunities to increase efficiency, outputs and customer relevance.
• Ability to thrive in an agile, constantly changing work environment.
• Open to change and keen to be instrumental in creative, new ways of working that challenge the status quo.
• A collaborative, diplomatic personality, able to connect with and drive cross functional team members to deliver follow through to meet deadlines.

EDUCATION and/or EXPERIENCE:

• Bachelor's Degree in Marketing, Business or other relevant field.
• 4 years in business management, marketing or project management role

OTHER SKILLS and ABILITIES:

This is a cross-functional, role which is designed to evolve with business growth and is suited to an individual with a who prefers a fast-paced environment. We are searching for someone who is self-motivated, curious, entrepreneurial and loves to think creatively. Above all, you should be consumer obsessed and have a deep understanding and passion for youth culture and how it intersects skincare.

Full COVID vaccination required for this position, and proof of vaccination is required prior to start date. Dermalogica, LLC complies with federal, state, and local laws with respect to accommodations to this policy.

We offer competitive salaries with an outstanding benefit package which includes Health Benefits, Monthly Product Allowances, Annual Fitness Reimbursement, Domestic Partner Benefits and 401(k) matching, not to mention a host of other great perks.

To be considered for this role, please complete your online application. Please know that all applications are reviewed for consideration. A member of the Human Resources team will contact you if your experience and skills are a match for the position.

Dermalogica is an equal opportunity employer that embraces diversity, equity, and inclusion.