Marketing Specialist

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide. Marketing Specialist      Reports to   Senior Marketing Manager       Location   Corporate Office   Salt Lake City, UT       Starting Date   Immediately       Position Type   Full Time       Job Summary    Deseret Book Company is a mission driven company building a culture that encourages diversity in thought and product. Our mission is to create, publish, and sell product that cultivates stories worth telling, questions worth exploring, and beauty worth sharing. We are looking for a Marketing Specialist to implement and execute on go-to-market marketing strategies for various consumer categories (including gifts for missionaries, baptism, graduation, jewelry, clothing, home décor, fine art, etc.) targeted to members of the Church of Jesus Christ of Latter-day Saints.  The Marketing Specialist is directly involved in the launch of new products from the development stage in laying out the value proposition to our customers through various channels. The Marketing Specialist also supports the marketing team on other various projects, including digital marketing, design, video and photoshoots, event and campaign strategies, and copywriting. Deseret Book is a media and lifestyle company that caters to members of The Church of Jesus Christ of Latter-Day Saints.     Major Tasks & Responsibilities:   80% Marketing Strategy Implementation. Research and analyze market trends and apply this knowledge to writing B2C marketing strategies that will reach and motivate the target audience. Execute those plans by working with channel managers, media buyers, and other team members in a collaborative and cooperative environment. Manage marketing life cycle for all products within assigned categories, analyze sales performance, and adjust accordingly. Manage product pages on DeseretBook.com.  Meet with internal product developers and external product creators.   20% Assist Product Marketing Managers.  Assist Marketing Manager with important tasks and initiatives., including other campaign and event strategies.          Required Skills   Bachelor’s Degree in marketing, communications, or related field OR 2-3 years' work experience in marketing Great team player and works well in a collaborative environment.   Detail-oriented:  Ability to analyze results, prioritize work and organize time   Strong problem-solving and decision-making skills    Excellent communication skills, both written and oral   Proficient with technology:  Microsoft Suite (Word, Excel, PowerPoint)  Familiar with Adobe Suite: (Photoshop, Illustrator, InDesign, etc.)  Self-motivated and great self-manager   Must be current on market trends and customer needs in conjunction with company mission and brand   Social media marketing and email platform experience a plus  Copywriting a plus   Benefits   Excellent medical, dental, and life insurance   401(k) savings plan with company matching funds   Company-funded retirement plan   Merchandise discount   Discounted UTA Eco pass   Paid leave and holidays   Great work environment  Since 1866, Deseret Book Company has been the market leader in the publishing, distribution and retailing of faith-based books, music, DVDs, religious art and home decor, and other lifestyle products serving, in particular, members of The Church of Jesus Christ of Latter-day Saints. Deseret Book's purpose is to provide quality products that build faith, strengthen homes and families, ennoble personal virtues, and offer practical advice to religious and non-religious alike.