Senior Marketing Effectiveness Manager - 6 month FTC/Secondment

Job Description : Senior Marketing Effectiveness Manager Location: London - Some travel to key regional countries (up to 8 weeks per annum) 6 month secondment/FTC Over the last 5 years, Diageo has invested in developing and launching a cutting edge Marketing Effectiveness capability known as Marketing Catalyst. The goal is to enable every marketer in the business to measure and optimise the performance of every pound of their marketing budget. Globally, Diageo is targeting delivery of an incremental £70M profit growth per annum from improvements to the performance of its marketing programmes. Core to delivering this will be continued enhancement and application of our Catalyst platform, combined with an ongoing focus on training and capability development across our global marketing organisation. The Global Marketing Effectiveness team is the specialist group that leads this programme, awarded by both the IPA in Europe, and ANA in North America in 2018 for its pioneering work on marketing effectiveness. Based centrally within the Diageo organisation, they are responsible both for managing and enhancing our marketing effectiveness technology platforms and partnering closely with every one of Diageo’s ‘in-country’ subsidiaries to drive application of this technology whilst building local capability and culture to deliver higher performing marketing every day. The team is organised regionally, with assignments in each of the following areas: Senior Marketing Effectiveness Managers – Regional responsibility Marketing Effectiveness Analysts – Market responsibility Marketing Effectiveness Analyst – Global Insights lead If you are inspired and want to join a journey like no other, then this may be the opportunity for you! What you will be doing: The Senior Marketing Efficiency Manager will be the leading functional specialist within Diageo for driving the marketing effectiveness agenda within the region they manage. They will be directly accountable for delivery of financial performance goals from marketing for that region, as well as building capability across a diverse set of countries, cultures and personalities. In addition, the role holder will be given global accountability for leading specific capability enhancement projects. The role holder will have a high degree of autonomy to deliver results in the way they deem most effective. Dimensions: Financial: Direct responsibility for ensuring the delivery of the share of the ~£70M p.a. marketing effectiveness profit target associated with the region being managed by the role-holder. The role holder is also responsible for the working effectively with key external partners. Budgets and expenditure with these partners will need to be managed by the role holder. Business Complexity: This is a complex role requiring advanced problem solving and influencing skills. The role holder will have to work across ~40 different countries simultaneously to support implementation of a common solution at scale and manage the associated cultural change. Leadership Responsibilities: This role carries the responsibility of being a leading subject matter expert for Diageo on marketing effectiveness. The success of a leader in this role hinges on their ability to drive action from a large and complex organisation of hundreds of marketers to spend their money differently. Purpose of Role: The role exists to create a virtuous culture of Marketing Performance, Measurement & Evaluation in Diageo, to increase the impact of our investment in A&P. Your main responsibilities: Drive delivery of the regional marketing financial performance target through utilisation of Diageo’s marketing effectiveness platform to the entire marketing budget in that region. Build capability across all Diageo marketing teams within the region – through a combination of developing a network of marketing effectiveness specialists in each country, and broader training for the wider marketing population. The goal is to drive a deep change in behaviour applying marketing effectiveness principles to every investment decision. Manage and continually enhance the marketing analytics programme that underpins the marketing effectiveness capability in each region. Work with colleagues in the Marketing Effectiveness team to synthesise key learnings and insights into marketing performance and ensure they are fed back to key decision makers effectively. Continuously and actively seek out further enhancements of Diageo’s marketing effectiveness capability to unlock further value. What you'll have: 7 years experience in similar consumer marketing organisations and/or marketing effectiveness consultancies and/or econometric modelling agencies and/or top-tier management consultancies. Able to demonstrate experience directly driving business change in a client / market facing capacity. This should include experience working directly with business leaders at all levels of seniority. Experience applying statistical analysis techniques to various business problems is required (e.g. econometric analysis, forecasting / response curves, elasticity modelling, benchmarking), as role will involve managing and quality controlling third party analytics providers. Outstanding communication and influencing skills are critical. About us Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that help our business to grow, and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings. Flexibility is key to success in our business and many of our staff work flexibly in many ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying. Character is everything. Worker Type :Regular Primary Location:1HQ Additional Locations : Job Posting Start Date : 2023-06-14 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 27,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ