CRM Lead

Ding is the world’s leading universal top-up service. Founded in 2006, born from seeing something that wasn’t there. More than 80% of the world’s 5 billion mobile phones are now prepaid – and growing. We believe mobile phones can change lives and we want to improve people’s lives by helping those with less gain access to more.

Ding is headquartered in Dublin, Ireland, and has employees working across the world!

We are proud of our culturally diverse team of more than 200 employees, all with unique personalities who support our commitment to delivering cutting-edge, potentially life-changing technology to developed and emerging markets alike.

We're always on the lookout for talented people who embody our core values:

• We are Customer Curious
• We are Thinkers, Linkers & Doers
• We Work Better Together
• We Seek Out that Spark

About this role:

As CRM Lead you will report to the Customer Director and be responsible for the development, implementation and growth of our customer database. You’ll also focus on the continual optimisation of customer touchpoints, improvement of our customer’s experience and the delivery of all targeted customer communications. 

This is a Hybrid role

What we need you to do:

• Plan, develop and implement our Global Segmentation and CRM Strategy; delighting our customers and driving engagement & retention.
• Increase referral and customer lifetime value metrics; converting new users into customers and customers into evangelists.
• Continually evaluate, A/B test and optimize customer touchpoints to improve the customer experience and increase overall revenue.
• Anticipate customer needs and proactively contribute to the product roadmap to drive customer value.
• Develop and own the customer contact strategy ensuring that the business has the ability to deliver effective messaging, upselling and cross selling across the customer journey. Right message, right medium, right time!
• Develop and manage early lifecycles loyalty, referral and win-back programs where appropriate.
• Ensure all learnings, best practice, training and governance is implemented across all markets.
• Build, inspire and motivate a team to deliver a shared goal.

What we are looking for:

• 3 years’ experience working in a CRM team with a solid understanding of CRM fundamentals.
• Constantly seeking a better way of working and embedding that culture within your team
• Ability to operate at a strategic level as well as being comfortable with tactical prioritisaton of tasks and their delivery
• Successful track record of working with a large scale ESP and expertise in marketing automation systems
• A flexible personality that can thrive in the fast-paced environment of a rapidly growing company.
• Understands agile sprint methodology and regularly interfaces with technology and data teams. 
• Strong analytical skills with the ability to understand large amounts of quantitative and qualitative data and turn it into actionable initiatives.

Ding is committed to creating equal employment opportunities in the workplace. We know that experience looks different for everyone – if you believe your proven experience would suit this role and is what we are looking for we encourage you to apply.

Life at Ding:

At Ding, we are striving to grow and nurture a culture that is inclusive, global, and equitable but most of all fun!  In addition, to your basic salary and bonus there are many benefits also available across Ding. Some are recent additions, some have been enhanced and others have been there all along!

• YOLO days & Dingversary Leave: Additional holidays the year of your 4th/7th/10th/13th Anniversary.
• Flexible & Hybrid Working: We recognise the need to use space and working practices in ways that best support you.
• Work Abroad Programme: The opportunity to work for 30 days from another country each year
• Tax Free Remote Working Allowance of up to €70 per month 
• Wellness Programme: with monthly events, both virtual and in-person
• Ding Dollars: Flexible benefit allowance allowing you to tailor your benefit choice
• Referral Fees and introduced Hot Jobs with a referral fee of €10,000
• Enhanced Family Policies

Our aim is to build and run the safest, simplest, most effective and convenient top-up technology, in partnership with the best operators and platforms. Now more than ever we realise the importance of keeping in touch and here at Ding we believe a little goes a long way.

Ding’s recruitment privacy notice is available at https://www.ding.com/recruitment-privacy-notice