What are the responsibilities and job description for the Digital Marketing Lead position at DISH?
DISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming smart home installation services, mobile plans and products, and now we are building America’s First Smart Network.
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile.
Department Summary
Our Retail Wireless team, serving our Boost Infintie, Boost Mobile and Gen Mobile Brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we’ll emerge as the nation’s fourth facilities-based wireless carrier and a disruptive force in the market at large.
Job Duties and Responsibilities
DISH Wireless is seeking a Digital Marketing Lead to join our dynamic Customer Base and owned Channels Marketing team. In this role, you will play a pivotal part in elevating customer value and retention by implementing strategic initiatives throughout the customer lifecycle, ultimately enhancing the customer journey and user experience. As a Digital Marketing Lead, you will be at the forefront of developing impactful customer communications aimed at boosting engagement, driving sales and fostering retention across the entire customer lifecycle. Your primary responsibilities will involve crafting, launching and assessing the effectiveness of highly targeted email and SMS campaigns. Join us in this exciting opportunity to shape the digital marketing landscape, influence customer interactions and contribute to the ongoing success of DISH Wireless. If you are passionate about leveraging your expertise to drive meaningful customer connections, we invite you to be a key player in our team.
Key Responsibilities:
- Develop and execute engaging email and SMS campaigns to support customer retention and business objectives
- Serve as subject matter expert on API/triggered comms, and work with appropriate teams in IT and other parts of the business to set up sophisticated customer-focused triggered campaigns and journeys
- Collaborate within the Retail Wireless Marketing team and across multiple teams including Creative, Web, and IT to develop campaigns, manage deployments, and measure results
- Support the creation of web landing pages
- Act with urgency to ensure that campaigns are executed accurately and on schedule
- Troubleshoot independently or with team to solve tool issues and other barriers to execution
Skills, Experience and Requirements
A successful candidate for this role will have the following:
- High school diploma required
- Proficiency in HTML/CSS
- Proficiency in using Adobe Dreamweaver, Litmus, or similar software
- Understanding of API processes and ability to work with partner teams to deploy comms based on triggers
- Basic understanding of Adobe Photoshop and/or Figma
- Excellent project management skills and attention to detail
- Solid understanding of digital design best practices
- Experience deploying email campaigns using CRM/ESP platforms such as Oracle Responsys, Zeta Marketing Platform, or Salesforce is a plus
- Experience with JavaScript or RPL/Ampscript, customer databases, Google Suite, Hive are all pluses
Salary Ranges
Compensation: $72,350.00/Year - $103,400.00/Year
Benefits
We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.
The base pay range shown is a guideline. Individual total
compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.
This will be posted for a minimum of 3 days or until the position is filled.
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About the Company:
DISH
Our Vision is to change the way the world communicates. Our Mission is to connect people and things.
We’re DISH. We’re the ones who pioneered the DVR and commercial-free TV. Colorado-born and family-owned, DISH has proudly served America since 1980. We make a point of listening to our customers and giving them what they want in an industry notorious for ignoring people. Of course, we’re proud of our past accomplishments, but our true excitement lies in the future.
DISH is our core business, but we’re also focused on growth with TV services like Sling, which reimagines the way people watch TV. We’re redefining the future of communication and connectivity too, with wireless spectrum and the Internet of Things. Nothing is out of our reach, and the opportunity to shape the future of entertainment and technology has never been more tangible.
WHO WE'RE LOOKING FOR
At DISH, we know that skills can be taught but a true fit is so much more than that.
We look for three main things when hiring:
ENERGY, INTELLIGENCE, and NEED TO ACHIEVE.
We want curious people with a positive attitude who are willing to put forth the effort to achieve something great in their career. We are not afraid of change. Whether it be technology, business, or culture, we are willing to learn, innovate, and admit mistakes. We do this so we can lead.
We have the energy, intelligence, and desire necessary to change the future of entertainment technology. Do you?
Company Size:
10,000 employees or more
Industry:
Telecommunications Services
Founded:
1996
Website:
https://www.dish.com/
