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Email Marketing Specialist: Salesforce Marketing Cloud

DMi Partners
Philadelphia, PA Remote Full Time
POSTED ON 5/10/2024

The Email Marketing Specialist will work under the leadership of DMI Partners’ Director of Email Marketing and help shape a rapidly growing department of the overall DMi team. As our Email Marketing Specialist, you will manage the day-to-day email building, testing (QA), review, and execution of client campaigns. Collaborate with clients to provide strategic recommendations and develop email journeys and campaigns that align with best practices and the client’s overall goals. Leverage large databases to drive smarter, more personalized user experience through the client’s email campaigns in their existing Email Service Provider infrastructure. DMi’s Email team is a hardworking group that manages the email marketing strategy and execution for major consumer brands. We pride ourselves on our ability to strategize and innovate to bring success to our clients and foster a fun working environment. 

WHAT WE’RE LOOKING FOR:

  • You have 2 years managing b2c email marketing campaigns in Salesforce Marketing Cloud, including the below areas:
    • Journey Builder
    • Data Extension creation and organization
    • Contact Builder
    • Automation & Queries
    • Einstein
  • You can navigate Salesforce Marketing Cloud to develop and/or optimize automated flows leveraging existing client solutions and data structures
  • You preferably have a Salesforce Email Marketing Certification but it is not required
  • You have a working knowledge of HTML & CSS as it relates to Email
  • You possess strong problem-solving skills, the ability to navigate ambiguity and push through to completion of all client projects

 

Salary range: $60,000 to $80,000

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