Email Marketing Manager, NA

Email Marketing Manager, North America
Marketing | San Francisco, CA or Seattle, WA or Chicago, IL or Austin, TX

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia, and Wyoming.

Our agreement with employees
DocuSign is committed to building trust and making the world more agree-able for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At DocuSign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.

The team
Our Marketing team creates world-class content and data-driven marketing solutions that communicate the value of DocuSign's Agreement Cloud to reach more customers and help them understand the potential impact DocuSign can have on their business. We design creative for a new business campaign. Refine messaging around new product launches. Organize captivating customer events. Develop innovative demand campaigns that drive pipeline and revenue. Marketing is the face and voice of DocuSign and plays a key, high-impact role in how we tell our story.

This position
As a member of the database marketing team, you will strategize, execute and manage email programs that span the entire prospect lifecycle including activation, re-engagement, and nurture. You'll define segments, content, and the communication journey to deliver high-quality leads in close alignment with peers across the marketing organization. You will be in a position to provide subject matter expertise, best practices as well as creativity to try new ideas to test/optimize the program.

This position is an individual contributor role reporting to the Sr. Email Marketing Manager and is designated Flex.

Responsibilities

• Help define and drive strategy to increase engagement across all broadcast email streams such as Newsletters, Webinars, and other Ad-Hoc Customer Emails
• Manage the email communication calendar across multiple teams, proactively solving audience conflicts as they arise
• Own email communication development and execution with content, relevancy, smart segmentation and personalization to drive customer engagement and adoption
• Strategize and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve email performance
• Develop recurring and ad-hoc reporting on email program and channel performance and analyze response data to identify opportunities for improvement; maintain related documentation as needed
• Support team members on campaign overflow as needed
• Stay abreast and implement industry trends and best practices related to technology, testing, and deliverability

Basic qualifications

• Bachelor's degree
• Minimum of 5 years of professional experience in marketing or sales
• Hands-on experience in building campaigns in Salesforce Marketing Cloud
• Experience building reports using Salesforce, Tableau, Qlik or similar reporting tools
• English fluency

Preferred qualifications

• Minimum 3 years of email marketing or marketing automation experience
• Experience in creating audience segmentation within CDP platform (ActionIQ, Segment, Lytics or other) experience is a plus
• SQL knowledge is preferred
• Enterprise-level email strategy experience; experience coordinating email programs and audiences across multiple teams
• Ability to translate analytic data into strategic insights that drive successful marketing programs
• Fluency in one of the European languages (French, German, Italian, Spanish) is a bonus
• Strong verbal and written communication skills
• Self-directed with strong project and time management skills
• Ability to manage multiple priorities under tight deadlines, in a busy, fast-paced environment

Vaccination requirement
DocuSign may require all employees to be fully vaccinated against COVID-19 and provide proof of vaccination to visit a DocuSign office, to meet with potential or actual customers or business partners, or for other business-related purposes, in accordance with local law. Please note that DocuSign has contracts with different governments globally which may require compliance with local and federal laws.

About us
DocuSign helps organizations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature: the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, over a million customers and hundreds of millions of users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people's lives. And we help save the world's forests and embrace environmental sustainability.

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. DocuSign is an Equal opportunity Employer and makes hiring decisions based on experience, skill, aptitude, and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

Accommodations
DocuSign provides reasonable accommodations for qualified individuals with disabilities in job application procedures, including if you have any difficulty using our online system. If you need such an accommodation, you may contact us at accommodations@docusign.com.

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