Associate Consumer Marketing Manager

Company Description

Domino’s Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: we’re a reshaped, reenergized brand of honesty, transparency and accountability – not to mention, great food! In the rise to becoming a true technology leader, the brand is now consistently one of the top five companies in online transactions and 65% of our sales in the U.S. are taken through digital channels. The brand continues to ‘deliver the dream’ to local business owners, 90% of which started as delivery drivers and pizza makers in our stores. That’s just the tip of the iceberg…or as we might say, one “slice” of the pie! If this sounds like a brand you’d like to be a part of, consider joining our team!

Job Description

THE ROLE: Domino’s Pizza is seeking an associate customer journey marketing manager to support the activation of multi-step, multi-channel sequences to drive lifetime value. This role will be vital in unlocking Domino’s significant data advantage and accelerating impact of digital channels to drive topline business growth by deploying more relevant, high-value consumer experiences across channels.

WHAT YOU’LL DO:

(40%) Develop and lead initiatives for Digital Customer Journey

• Work with Manger, Journey Marketing to define and execute digital customer journeys in partnership with Data Sciences, Data Management, Digital Media, Personalization, and Customer Care, and eComm teams
• Partner with data sciences to optimize digital customer journeys based on longitudinal measurement approach
• Manage and develop plans to optimize targeted campaigns aimed at solidifying acquisition and increasing frequency
• Collaborate and gather information to assist in creating presentations to Marketing Leadership and other advisory boards regarding program performance or other key updates.
• Maintain working knowledge of Customer Journey best practice, including technical solutions as well as data integration approaches on eComm and marketing channels

(60%) Project Management and Activation of Digital Customer Journeys across Channels

• Work with cross-functional group including Data Sciences, Data Management, Media, IT, Marketing, Legal, etc. to develop full project plans tied to multi-channel, multi-step journeys
• Establish key milestones, deadlines and dependencies for each cross-functional team and track cross-functional progress against those deadlines/milestones
• Activate and manage hierarchy of each journey in consideration of other journeys and marketing efforts being deployed at Domino’s, especially in consideration of offers and pricing.
• Manage overlaps in campaigns and/or customers segments
• Support activations in My Deals & Rewards as the eComm feature that brings to life personalization and journey marketing
• Support activations for journey based eComm features, offers, and enablement

Qualifications

• Bachelor’s Degree in business, marketing, or related field

• 2 years of experiences designing and activating on CRM journeys and campaigns
• Collaborator with high focus on team success across function
• Self-starter who is proactive, eager to learn, with focus on excellence
• Strong written and verbal communication skills
• Knowledge of online marketing tools, including owned media and CRM tools & technologies
• Ability to sift through data/insights and translate into effective marketing activation plans
• Strong project management ability
• Ability to drive change and adapt quickly

Additional Information

This position is hybrid sitting in Ann Arbor, MI 

All your information will be kept confidential according to EEO guidelines