What are the responsibilities and job description for the Social Media Manager position at Dopple?
About this role:
We are seeking a creator with social marketing experience and exceptionally creative video skills to join the Dopple family as our Social Media Marketing Manager as we grow at lightning speed. The successful candidate will be responsible for conceptualizing and creating innovative ideas and visual content that engage our audience and translates brand ethos into viral assets that live across numerous digital platforms. You will also work closely with Dopple’s Chief Marketing Officer to communicate Dopple’s vision across every channel alongside Dopple’s Operations, Product, and Marketing teams.
\n- Assist the development of our brand’s social, influencer, and marketing campaigns
- Develop social strategy and orchestrate day-to-day content in the form of (but not limited to) videos and photos to primarily live across our social media channels, but also on our website and other digital properties.
- Conceptualize and create IG Posts, IG Stories, IG Reels, TikToks, IGTV videos, behind-the-scenes footage, and other supporting assets including but not limited to product launches, brand partnership, and influencer marketing.
- Brief and manage our Social Media Graphic Design Agency in the creation of specific posts and concepts
- Aid in overseeing a tactical monthly content calendar and execute campaigns across numerous platforms.
- Identify and form relationships with other creators (both up-and-coming and established)
- Partner with cross-functional teams such as Growth Marketing, Merchandising, Product, and Operations to ensure cross-functional alignment and a streamlined customer experience.
- Stay up-to-date on competitive landscape and market trends while continuing to innovate storytelling and brand identity.
- Our ideal candidate will come to Dopple eager to learn and with a demonstrated track record of building strong brand identity in the apparel space, as well as working cross-functionally with internal teams to achieve business goals. Other key attributes include:
- A passionate quick learner who thrives in a fast-paced, dynamic work environment.
- A demonstrated track record of leadership, both working cross-functionally with internal partners.
- Ability to work calmly and effectively under pressure.
- Detail-oriented with strong organizational skills.
- A start-up mentality - not afraid to test out new ideas, roll up your sleeves to get stuff done!
- Experience with social media marketing content creation, (e-commerce-related experience is a plus).
- Proven management of social accounts (please share examples and links of pages/handles you were responsible for).
- Familiarity with using Instagram and TikTok editing tools.
- Previous retail/e-commerce experience start-up experience strongly preferred. Proficiency with Canva, G Suite, and MS Office Suite (especially Excel and Google Sheets). Pursuing a Bachelor’s degree in Marketing, Graphic Design, Fashion (or any related field).
- Bonus points! - Familiarity and existing relationships with key players in the millennial and Gen Z content creator industry!
About Dopple:
Dopple is reimagining kids’ retail, creating the most joyful shopping experience for parents! We are the premier children's clothing subscription service, offering the world's coolest kids' styles in a convenient try-on-at-home model. Parents simply tell Dopple what they want and need via a short quiz and Dopple does the rest, curating a unique “Drop” of the coolest kids’ clothing and accessories selected for each customer’s budget, style, and size.
Our team is passionate about leveraging data, customer feedback, and our incredible selection of the world’s best childrenswear brands to curate and deliver personalized styles at amazing prices.
We are a close-knit team of hardworking, creative builders and problem solvers in New York, NY; San Francisco, California; North Bergen, New Jersey, and distributed around the world.
We are supported by some of the top consumer technology investors including Bullpen Capital, Precursor Ventures, and Goodwater Capital.
We are an equal-opportunity employer that celebrates diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by federal, state, or local laws.