What are the responsibilities and job description for the Digital Marketing Specialist position at Dr. Brite?
Are you an expert at placing paid ads to generate conversions and sales? This is an in-office position with excellent pay! We are looking for a full time digital marketing specialist who can manage paid ads for both of our businesses: OC Dental Center (dental office in Santa Ana) & Dr. Brite (premium personal care brand).
WHO WE ARE:
OC Dental Center is a full-service dental office in Santa Ana that helps people get their best smiles through general dentistry, orthodontics (braces), and cosmetic dentistry.
Dr. Brite is a line of customized, dentist-created oral care products sent to your doorstep. The curated bundles address your specific oral health concerns helping you achieve a healthier, more beautiful and confident smile as unique as YOU.
Responsibilities:
1) Your primary responsibility will be to launch, manage, and optimize paid campaigns. (Google, TikTok, FB/IG, Snapchat, Youtube, etc.)
2) Media buy, manage, review and launch/optimize daily ads
3) Scale ads as needed
4) Develop, execute and optimize campaigns - thorough keyword research, ad copy, extracting data, bidding, budget & competitor analysis
5) Set up tracking and reporting for key marketing activities and KPI's
6) Research products and markets well enough to understand the target market and build effective shopping/keyword/campaign strategies.
7) Maintain and monitor keyword bids, account for daily and monthly budget caps, impressions, quality score, ROAs, breakeven points
8) Write creative ad copy that converts
REQUIREMENTS:
We are looking for someone who is flexible, good with change, and able to wear multiple hats when needed to ensure the team wins. Candidate must be excited to work with a team and be good with new tasks daily. We need someone who has a high attention to detail, great written and verbal communication skills, great grammar, self-driven, highly organized, and can successfully work in an environment under frequently tight deadlines.
- Knowledge and experience with Google, Facebook, TikTok and Instagram Ads
- Can execute strategy per platform
- Full understanding of customizations that can be done in all social platforms
- Solid understanding of reporting metrics and available software in the marketplace
-Understanding social ad creation, market segmentation and implementation
- Attention to detail, timeliness and professionalism
-Excellent verbal, written and people skills
- SEO understanding
Hiring: ASAP. We are looking to fill this position within a week.
Job Type: Full-time
Education:
- Bachelor’s
Location:
- Candidate will ideally live a reasonable distance from both offices in Santa Ana and Fullerton.
Job Type: Full-time
Pay: $27.00 - $30.00 per hour
Benefits:
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Supplemental pay types:
- Bonus pay
Ability to commute/relocate:
- Fullerton, CA 92831: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Marketing: 2 years (Preferred)
Work Location: One location