What are the responsibilities and job description for the Advertising and Marketing Director position at DSE, INC?
Responsibilities:
- Develop and implement comprehensive advertising strategies to drive brand awareness and work to create a relationship between the business and its target audience.
- Prepare and manage monthly, quarterly, and annual budgets for marketing and advertising.
- Negotiate contracts related to advertising efforts.
- Create strategies for the digital marketing team, advertising, communications, and creative teams.
- Monitor and report on the performance of advertising campaigns, providing insights and recommendations for improvement
- Works with advertising sales agents, art directors, and others to develop strategies, materials, and placement for radio, television, streaming, outdoor and digital.
Skills:
- Strong knowledge of social media marketing platforms and strategies
- Proficiency in market research and analysis techniques
- Experience with performance marketing, including Google Ads and other paid search platforms
- Familiarity with email marketing tools and best practices
- Understanding of content marketing principles and ability to develop engaging ad copy
- Proficiency in using Adobe Creative Suite for creating visually appealing advertisements
- Demonstrated experience in advertising sales or working with advertising agencies
We are seeking a highly motivated Advertising and Marketing Director who can drive our brand's visibility through strategic advertising initiatives. The ideal candidate will have a deep understanding of various advertising channels, strong analytical skills, and a creative mindset. If you are passionate about driving business growth through effective advertising strategies.
Job Type: Full-time
Pay: $115,000.00 - $125,000.00 per year
Benefits:
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Work Location: In person
Salary : $115,000 - $125,000