What are the responsibilities and job description for the CRM Marketing Manager position at Eagle Fire?
Since 1987, Eagle Fire Inc. has evolved into a best-of-class provider of fire sprinkler systems, fire protection, life safety services, special hazards systems, fire alarm services, access control systems, fire protection systems management, and fire extinguisher sales and service in support of the commercial, industrial, government, and mercantile facilities. We promote our team members'
We are searching for an ambitious Marketing Manager to join our Family and help continue building our brand and spread awareness of our services and company as a whole as we continue to grow into new territories.
POSITION SUMMARY:
Responsible for developing and managing programs in specific channels, supporting business objectives, leading generation efforts, fostering customer retention, providing sales & business development support, and advancing brand building, awareness, and recognition. Will not have any management responsibilities to start but within 6 months would like to add a marketing coordinator to assist this position.
DUTIES AND RESPONSIBILITIES:
· Reviews current marketing material, including online, electronic and printed media, and makes recommendations for revisions.
· Coordinates ongoing customer service monitoring surveys. Responsibilities include data collection, data analysis, and reporting.
· Sends periodic customer newsletters.
· Initiates and manages lead generation efforts through marketing automation in coordination with the Customer Relationship Management (CRM) platform.
· Works with the VP-Sales and/or CEO to create new materials that enhance the marketability of EFI.
· Makes recommendations for improvement of EFI’s overall marketing strategy.
· Researches various market segments to help define target areas.
· Performs special studies and develops data and information, assessment and recommendations as requested.
· Creates, implements, and manages Marketing budget.
· Updates and maintains the Company’s website and news blog.
· Collaborates, coordinates, and participates in promotional activities and industry trade shows.
· Performs other related duties as required.
COMPENSATION:
- $75,000-85,000/year based on experience
JOB SPECIFICATIONS
· Must exhibit characteristics consistent with encouraging Team concept.
· Must handle multiple projects and identify priorities.
· Must possess the ability to handle change, resolve conflict and solve problems as they arise with minimal direction.
· Must possess excellent computer skills including Microsoft Office Professional programs, Marketing automation and CRM platforms.
EDUCATION AND EXPERIENCE:
· Bachelor’s Degree in Business or Marketing preferred, plus
· 3 years’ marketing related experience,
· Strong knowledge of and experience with Marketing automation, CRM and content management platforms.
Eagle Fire Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
Job Type: Full-time
Pay: $75,000.00 - $85,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Referral program
- Tuition reimbursement
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Experience:
- CRM software: 3 years (Required)
- Marketing Lead Generation: 3 years (Required)
- Social media marketing: 1 year (Preferred)
Work Location: One location