JOB SUMMARY

The Digital Marketing Manager is responsible for the planning, creation, execution and deployment of digital engagement programs for Early Learning Indiana (ELI) and related partner brands. A fast-paced, detail-oriented multitasker, the Digital Marketing Manager owns all digital property and marketing strategies including but not limited to paid social media, email marketing, content creation and marketing, organic search and paid search.

ESSENTIAL RESPONSIBILITIES

• Maintain a distinct brand tone and voice, delivering key messages across digital touch points while telling the brand story in a clear, understandable way that will resonate with a target audience.
• Partner with marketing leadership to create and execute an effective content marketing strategy that supports and extends marketing initiatives for ELI and partner brands.
• Increase web and mobile search rankings through SEO tactics ie. appropriate keywords, meta-tags, links, content, etc. Manage execution and recommendations by the creative agency of record.
• Manage ongoing maintenance, development and strategy of ELI and partner’s websites, utilizing SEO best practices, to drive increased traffic and form fills.
• Manage branding and communications projects with global agencies, including our creative agencies globally and our Partner Agency Network. Assume leadership role with internal customers to create project briefs and establish budgets. Present projects to creative agency, manage timelines and lead editing process.
• Create, edit and/or source content for website, blogs, webinars, whitepapers, videos and social media.
• Responsible for creation and development of video content, including vendor management, script development and storyboards.
• Develop email marketing content, including newsletters and drip campaigns.
• Build and maintain an email and social media engagement calendar.
• Utilize performance metrics and analytics to inform creative decisions, content development and better engagement with a target audience.
• Work closely with creative team to bring marketing strategy and content to life through visual execution.
• Other duties as assigned to advance the mission of Early Learning Indiana.

EDUCATION, EXPERIENCE & REQUIREMENTS

An individual must have the following education and/or experience:

• Bachelor’s Degree in Marketing, Communications, Digital Marketing, or related field preferred
• 3-5 years of experience in a related role required
• Familiarity with the following tools preferred: Facebook, Instagram, LinkedIn, X, SEO, Wordpress, Adobe Creative Suite, Sprout Social, Elementor, Google Analytics, and Microsoft Office suite

COMPETENCIES & SKILLS

The successful team member will demonstrate individual competency in the following areas:

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Strong storyteller with exceptional writing skills; ability to write copy for promotional materials and other marketing collateral
• Keen understanding of digital marketing and Business-to-Consumer (B2C) Business-to-Business (B2B) customer acquisition strategies
• Excellent time management and project management skills
• Demonstrated ability to express thoughts clearly, both orally and in writing in a deadline-driven environment
• Ability to thrive in a fast-paced environment and independently manage multiple projects
• Team player with the ability to collaborate effectively
• Proven ability to deliver planned and unplanned projects on tight deadlines

WORK CONTEXT

The requirements described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This is a hybrid work position. A successful team member will be expected to work productively:
  • Remotely 2-3 days per week
  • From the statewide office located at 1411 N. Roosevelt Ave in Indianapolis the remainder of the week
• The team member frequently is required to:
  • Stand, walk, sit
  • Use hands and fingers to handle books, paper, technology
  • Use computer and other electronic equipment and technology
  • See and read
  • Communicate with multiple audiences, including children, colleagues, and management
  • Reach with hands and arms
• This team member will be required to travel throughout the state as needed
  • Access to reliable transportation and valid drivers license required
• Legally able to work in the United States for any employer.

The statements contained herein describe the scope of the responsibility and essential functions of this position but should not be considered an all-inclusive list of work requirements.

Employment with Early Learning Indiana is contingent upon satisfactorily completing pre-employment requirements. Pre-employment screenings include, but are not limited to: criminal background and drug screenings. Employment with Early Learning Indiana is at-will.

ABOUT EARLY LEARNING INDIANA

Early Learning Indiana is a nonprofit organization on a mission to ensure children are empowered with essential skills to thrive in kindergarten and beyond. We practice what we teach by operating a network of premier, community-based schools – called Day Early Learning centers – where we advance the science of early education, invest in a new generation of teaching, and instill essential skills in over 1,000 children each day. Building on more than a century of experience, Early Learning Indiana also serves as a leading voice and advocate for the transformation of Indiana’s early learning landscape by addressing systemic barriers to access, affordability, and quality. Learn more about us at EarlyLearningIn.org.

Early Learning Indiana is an Equal Opportunity Employer. We provide Equal Employment Opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender identity, sexual orientation, national origin, age, disability, genetic information, sex, citizenship status, military status, marital status, amnesty, or other status protected by law.