What are the responsibilities and job description for the Marketing Coordinator position at EBG?
EBG is an e-commerce solutions provider specializing in travel and entertainment, and also offering retail products and services, voluntary benefits and insurance.
EBG powers a robust portfolio of technology solutions and operates a network of employer and membership-based platforms reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG's expanded network reaches over 100 million users from participating companies and closed loop affinity and membership groups.
EBG owns and operates one of the largest and most comprehensive employee savings programs in the country — serving over 40,000 corporate clients through its proprietary platforms TicketsatWork, Plum Benefits, Working Advantage and Beneplace.
EBG is a b2b2c company headquartered in Miami (Aventura), with offices in New York, Orlando, Austin and Las Vegas. We offer a hybrid work environment with a balance of collaboration and flexibility.
Job Description
The Marketing Coordinator is responsible for managing marketing campaigns from ideation to creation and assists with strategizing, merchandising, and optimizing marketing campaigns across email, website, and all other digital and non-digital marketing channels. The marketing coordinator will also be responsible for reporting and to identify continuous improvement opportunities. The Marketing Coordinator is the main point of contact when it comes to executing daily campaign deployments such as email and will support all other day-to-day channel level responsibilities. Other responsibilities include trafficking and coordination of all inbound creative requests for both email and website placements, coordinating with members of the creative team and marketing department and trafficking each request from creation, approval and final sign-off.
Duties and Responsibilities
- Assist with all aspects of email and site production: creation, scheduling, and approval
- Assist the Marketing Team on marketing initiatives associated with key affiliates and distribution partners (e.g. USAA, MemberDeals, Sam’s Club, etc.), including managing timelines, creating tickets, sourcing and resizing creative, and tasks as requested
- Assist the Site Management team in scheduling and trafficking ad placements across the company’s websites
- Work closely with internal teams to gather necessary assets and/or research our client’s brands and products to create effective marketing campaigns
- Ensure marketing message is conveyed clearly and delivered properly to customers
- Proofread emails and site banners for clarity, grammar, spelling
- Support Manager with marketing calendars for all platforms and day to day management of marketing campaigns ensuring accurate and timely delivery
- Track and analyze key KPIs such as traffic, unique visitors, email open rates, click through rates on all marketing campaigns, emails, and site placements
- Review all inbound creative requests and initiates creative tickets for Manager review and prioritization
- Manage all creative project timelines with all stakeholders
Qualifications
- 3 years experience in a marketing specialist / coordinator role
- Experience working with creative/graphic, site, and email marketing departments
- Basic Photoshop skills
- Strong analytical, presentation, project management & planning skills
- Ability to manipulate and manage data in Excel with sorting, functions, pivot tables, etc..
- Experience working with a Content Management System (CMS)
- Understanding of customer relationship marketing
- Previous experience with project trafficking or coordination
- Ability to multi-task, be a team player, and have strong organizational skills
- Familiarity with the digital marketing space, trends and tools
- High energy, ability to remain focused on tasks, working independently
- Ability to communicate effectively in a professional manner
Additional Information
Entertainment Benefits Group offers outstanding employee benefits including:
- Medical, Dental & Vision
- 401k Match
- Short Term Disability, Long Term Disability (Company Paid)
- Basic Life and AD&D (Company Paid)
- Additional Voluntary Benefits (additional life, legal, critical care, and more)
- Flexible Work Arrangements
- 3 Weeks of PTO 5 Personal Days
- Paid Holiday Break from Christmas to New Year
- Paid Holidays
- Fitness Centers (location dependent)
- Annual Day of Giving
- Company Bonus Program
- Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!
