Field Marketing Manager

Embark (verb) to make, start or begin We are a financial consulting firm founded by a non-accountant, entrepreneur challenging the status quo. We believe people can actually love their jobs, work hard, AND enjoy having a life. Our mission is to provide peace of mind to corporate finance & business leaders, and we take it very seriously. As we strive to bring a new twist to the professional services work, our people and culture REALLY do determine our decisions and our future. We're growing quickly, but not at the expense of our culture or people. Field Marketing Manager Embark is looking for a field marketing expert to improve and scale our in-person presence. We are a leading business advisory firm and one of the fastest-growing companies in the US – we’ve doubled revenue and headcount in five of the last six years, making the Inc. 5000 list five times. In addition, Embark is nationally recognized for our workplace culture, winning awards from Fortune, Inc., Great Places To Work, The Dallas Morning News, and others.  As a firm, we are obsessed with building relationships and providing unparalleled hospitality for our clients. To aid in these ongoing initiatives, we must increase the volume and quality of in-person events across our geographical markets.  Embark needs an experienced field marketer to lead this charge by implementing and improving processes to plan, manage, and deliver ROI on various field marketing events. The ideal candidate will be ready to collaborate with individuals across sales, marketing, consulting, and third parties. They will be able to handle the blocking and tackling of putting together an event but also provide strategic guidance on everything from event production to sales follow-ups. Field marketing at Embark is any event or experience that puts Embarkers in front of prospects or customers to have meaningful interactions to build relationships, develop brand awareness, and drive revenue. This role will be in charge of producing our events and supporting Embark’s presence at events hosted by third parties. This includes large-scale events, like a SaaS user conference sponsorship, and more intimate events like lunch-and-learns and happy hours. Delivering ROI on field marketing efforts is the ultimate goal. This person will work in lock-step with sales to support account planning efforts to get our target audience to attend our events and ensure communication continues right after the event to drive new sales opportunities and revenue. What you’ll be doing… Responsibilities Manage all field marketing processes end-to-end, from budget approval to event follow-up strategies Produce, host, and support successful events and related campaigns to drive customer retention and new business  Define event-specific goals to track and report on Work with individual salespeople, marketers, partners, and other relevant stakeholders to effectively plan, promote, execute, and follow up on events Work with marketing and other third parties to ensure the in-person brand experience is executed to standard Work with salespeople to support account-based marketing and selling strategies Execute promotional campaigns for events, including email, social, advertising, and other channels Build necessary web pages, such as registration landing pages, using our CMS (HubSpot, no coding required) Ensure all necessary tools, equipment, and brand assets for events are present Have direct sales conversations with customers and prospects at field events Support various other marketing projects as needed Setup and manage events in person (when necessary), including travel. To be a good fit for our Recruitment Marketing Manager role, you will have: 2 years in a field marketing or related role Bachelor’s degree in Marketing, Communication, Business, or other related fields or comparable experience An entrepreneurial spirit and will work well in a rapidly changing environment Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy A strong grasp of the pillars of field marketing, including customer marketing, event marketing, demand generation, sales, and account-based marketing Strong copywriting and editing skills with an eye for detail Phenomenal communication skillsTo strive for perfection but settle for excellence To be self-motivated and highly proactive Creative thinking and problem-solving skills To be able to multitask and manage multiple work streams To be a team player who can work with multiple personalities and departments To be willing to travel when needed To meet our strict company policy of “don’t be dumb” Experience within the Big 4, consulting, or professional services would be helpful but not required To be a fan of Topo Chico and Deep Ellum lunches – but exceptions can be made In closing... If this role sounds exciting, apply and let's start the conversation! We want to make sure Embark is a fit for you, so please create a Plum Profile and complete the Culture Index Survey. Take this chance to learn more about your talents, and apply that knowledge as you grow your career.  Plum Profile --> https://bit.ly/2ZIHWDz Culture Index Survey --> https://take.surveys.ci/s/A381D40000/28645  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law. Upon offer of employment, employees will be asked to submit to a background check and drug screen. Dependent on ongoing client requirements, employees may also be asked to submit to a drug screening and background check throughout employment.