Email Marketing Manager

About eMBRY Health

Looking to join one of the United States’ fastest-growing companies? Seeking an opportunity to positively impact the lives of others while transforming the image that our nation’s healthcare system is restraining and burdensome? Look no further than eMBRY Health!

In early 2020, Raymond Embry witnessed the need for a more responsive and effective response to the COVID-19 pandemic. Thousands of Arizonans fell ill daily. Communities across the state desperately sought testing services. Embry, a lifelong healthcare industry entrepreneur, and advocate seized the moment and created eMBRY Health to fill the testing void.

Over the last year, eMBRY Health has experienced rapid growth due to the pressing need for COVID-19 testing services. Nearly 300,000 Arizonans benefited from eMBRY Health’s critical testing services. In just the last few weeks, eMBRY Health has expanded its national footprint and established testing sites in states such as Florida, Hawaii, Colorado, and Texas. We plan to operate in even more states before the end of 2021.

eMBRY Health offers a dynamic, progressive, and family-inspired work environment. Our Headquarters are located less than 15 minutes away from Downtown Phoenix and Downtown Tempe. Perks for eMBRY Health employees include free healthy snacks, complimentary cold brew coffee, collaborative workspaces, and weekly breakfasts, to name a few.

eMBRY Health’s success is fostered in its diversity, team spirit, and a shared employee commitment to make healthcare “smarter” and “more accessible for all.” Now, more than ever, we need qualified, hard-working, and talented individuals with experience in fields such as Phlebotomy, Field Operations, Sales, Patient Success to name a few, who also believe in this mission to join us.

Please take a moment to review our available job openings. Learn how you can join thousands of others and take part in “The eMBRY Health evolution.”

eMBRY Health is committed to equal employment opportunity and recruits and hires applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. eMBRY Health will provide a reasonable accommodation for those with a disability to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us.

Email Marketing Manager

Job Summary

We are looking for an Email Marketing Manager to join our company to help us expand the capacity of our growth marketing team to better reach our target audiences across multiple market segments and industries. The ideal candidate is someone who is driven, creative and detail-oriented. You will own and execute all aspects of email marketing campaigns, from ideation and development of content to audience targeting, testing, and deployment.

Duties & Responsibilities:

• Develop and manage the email campaign schedule to support promotions, product launches, events and lead nurturing
• Develop and manage email marketing strategies with the goals of increasing customer engagement, conversions, lifetime value and loyalty
• Design layout of emails, ensuring emails are optimized, and are user- and mobile-friendly
• Work with program managers, design team and marketing ops to develop, launch, test and track email campaigns
• Know the best practices of warming up IP addresses and ensuring delivery of relevant content to customers
• Drive continuous improvement across email KPIs including deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and revenue
• Build and optimize segmentation and email content personalization strategies based on user behavior/intent, activity data, industry, and demographics
• Establish and optimize a testing agenda for A/B and multivariate testing frameworks for emails, landing pages and other engagement points
• Distribute emails through automation software including Hubspot and Mailchimp
• Test, stage and QA all emails, and ensure issues are identified and resolved before sending
• Ensure compliance with email marketing laws and regulations
• Find creative ways to support business development including contact/list research and acquisition
• Support other digital marketing campaigns as appropriate including SEM, advertising and direct mail

Job Requirements & Qualifications:

• 3 years of experience in B2B email marketing
• Knowledge of HTML, CSS, and email design principles
• Experience using marketing automation platforms to deliver customized, multi-touch, multi-channel customer and prospect journeys
• Proven experience creating high-impact, unique marketing campaigns
• Extensive knowledge of email best practices, technologies, and trends
• Basic understanding of segmentation, list management, and deliverability
• Experienced in campaign reporting and optimization based on relevant KPIs
• Comfortable working cross-functionally with marketing, creative, sales, and legal teams
• Excellent project management skills specific to marketing
• Experience with Office 365

Subsidiaries of Embry Health:

• TestNOW https://www.testnow.com/
• Embry Health https://embryhealth.com/
• Embry Women’s Health https://embrywomenshealth.com/
• Backstage Medical Systems https://backstagemed.com/
• Embry Aesthetics https://embryaesthetics.com/