Content Specialist

At EMC, you'll put your skills to good use as an important member of our team. You can count on gaining valuable experience while contributing to the company's success. EMC strives to hire and retain the best people by engaging, developing and rewarding employees.

Summary:

Writes, edits, and proofreads a variety of communications for internal and external audiences. Gathers background information, consults with and interviews subject matter experts, establishes content and voice, and obtains approvals. Creates and executes content management plan to optimize content and messaging and drive corporate and business strategies. Utilizes data and measurement tools to assess content engagement and drive content strategy. Organizes assignments/projects and collaborates with others to produce results. Establishes content and writing standards, maintains guidelines and provides training for new department team members.

Essential Functions:

• Writes a broad range of communications, including internal and external website content, newsletter articles, marketing brochures and sales collateral, advertising copy, emails, social media, blogs, customer testimonials and whitepapers
• Ensures consistent voice and approach throughout all related content, reinforces the EMC brand, and builds trust for targeted stakeholders
• Collaborates with Marketing Communications leaders and client managers to develop and implement content strategy and content plans that engage audiences across multiple channels
• Utilizes data and measurement tools to assess content engagement and drive content strategy
• Ensures content is timely, accurate, engaging, and informative, and aligns with overall content strategy
• Collaborates with content and design teams to complete assignments effectively, efficiently and on deadline
• Engages with external agencies and freelancers, as appropriate, to effectively manage work and deliver results
• Maintains EMC Style Guide to ensure a comprehensive writing resource for department and business partners

Education & Experience:

• Bachelor’s degree in journalism, English, communications, or related field
• Four years of experience in journalism, marketing, corporate communications, or public relations
• Insurance experience preferred

Knowledge, Skills & Abilities:

• Excellent knowledge of Microsoft Office (Word, PowerPoint, Excel)
• Strong ability to use content management systems
• Good knowledge of Adobe Creative Suite preferred
• Excellent interviewing skills
• Excellent writing, editing and proofreading skills
• Ability to maintain high quality standards and error-free work
• Strong verbal communication skills
• Ability to effectively organize work and meet deadlines
  

Our employment practices are in accord with the laws which prohibit discrimination due to race, color, creed, sex, sexual orientation, gender identity, genetic information, religion, age, national origin or ancestry, physical or mental disability, medical condition, veteran status, citizenship status, marital status or any other consideration made unlawful by federal, state, or local laws.

All of our locations are tobacco free including in company vehicles.

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