Trade Show Marketing Manager

Empower is a visionary healthcare company committed to providing quality, affordable medication to millions of patients across the nation. We hold the distinguished position of being the largest 503A compounding pharmacy and FDA-registered 503B outsourcing facility in the country serving the functional medicine markets.  

What sets us apart is our relentless focus on three core values: People, Quality and Service. Our dedicated team of professionals collaboratively works to break new ground in the fields of manufacturing, distribution and quality control, providing a uniquely integrated approach to healthcare. Leveraging our vertical integration of the pharmaceutical supply chain, state-of-the-art technology, and a commitment to excellence, we are constantly pushing the boundaries of what is possible in medication accessibility and affordability.  

You're not just starting a job; you're joining a mission. We believe in empowering our team to innovate, grow, and drive real change in the healthcare industry. If you're a forward-thinker who thrives in a fast-paced, transformative environment, Empower is the place for you. Here, you’ll be encouraged to share your ideas, expand your skill set, and contribute to projects that genuinely make a difference. We prioritize the well-being of our team members, and we offer a supportive and engaging workplace where your contributions are not just recognized but celebrated.

Let’s revolutionize healthcare, together. Join us and be a part of something extraordinary.  

The Trade Show Marketing Manager is responsible for planning, executing, and optimizing all aspects of our tradeshows, events, and sponsorship. The position will play a pivotal role in enhancing our brand visibility, generating leads, and contributing to the overall success of our marketing and sales efforts at trade shows.  

• Develops and executes a comprehensive trade show marketing strategy that aligns with our business goals, ensuring each trade show supports our objectives
• Coordinates all pre-event, onsite, and post-event logistics, including booth design, booth staff scheduling, travel arrangements, and collateral production
• Manages the trade show marketing budget efficiently, ensuring optimal allocation of resources and a strong return on investment (ROI)
• Collaborates with external vendors and in-house teams to design, set up, and dismantle trade show exhibits that effectively represent our brand and products
• Creates and implements lead generation strategies to capture and qualify potential customers during trade shows
• Oversees the development of marketing materials, brochures, presentations, and promotional items for use at trade shows, ensuring the information provided is aligned with Empower Pharmacy’s strategy and growth
• Utilizes various marketing channels, including digital marketing, social media, and email, to promote our participation in upcoming trade shows and drive attendance to our booth
• Collects and analyzes data related to trade show performance, providing insights and recommendations for continuous improvement
• Stays updated on industry trends, emerging trade show techniques, and best practices, and implements innovative strategies to drive results
• Builds, trains, and manages a high-performing trade show marketing team and collaborates closely with cross-functional teams
• Works closely with leadership, public relationship, sales and marketing to ensure alignment and successful ROI in events
• Other duties as assigned

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions. 

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus. The employee is frequently required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision.   

• Strong project management skills with the ability to handle multiple trade shows simultaneously
• Proficiency in trade show ROI tools and marketing analytics tools
• A creative mindset and the ability to think outside the box to create unique trade show experiences
• Flexibility to travel to trade shows as needed
• Strong problem-solving and decision-making abilities 
• Strong knowledge of marketing principles, including brand management, market research, digital marketing, and campaign management
• Excellent understanding of various marketing channels and techniques, including online and offline marketing
• Proficient in Microsoft Office Skills-Excel, Word, PowerPoint, Outlook
• Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams and stakeholders
• Proactive and result-oriented mindset, with the ability to adapt to changing market dynamics and drive innovation

• Bachelor's degree in marketing, business, or a related field, required
• Minimum 3 years’ experience in tradeshow marketing, developing and executing events and sponsorship 

• Health/Dental/Vision 
• 401k with company matching
• Paid Time Off (PTO)
• Volunteer Time Off (VTO)
• Paid Holidays

Salary : $73,600 - $93,200