Social Media Manager

Encircle is a non-profit organization on a mission to bring families and communities together to enable LGBTQ youth to thrive. Our guiding philosophy, "No Sides, Only Love," forms the bedrock of all our programs, services, and activities. If you are seeking to join a team of driven and friendly individuals dedicated to making a difference, you have found the right place. 

Job Summary:

Under the direction of the VP of Marketing & Communications (VPMC), the Social Media Manager will play a key role in Encircle’s marketing efforts by developing and executing a comprehensive social media strategy to enhance our brand presence, engage with our audiences, and drive measurable engagement. The Social Media Manager will design and execute impactful social media campaigns, manage multiple social channels, and optimize strategies to align with our organizational goals. This role is instrumental in storytelling, writing, and online and social messaging that effectively communicate the value and story of Encircle, helping to engage, inform and motivate LGBTQ youth, young adults, families, donors, volunteers, and the general public.

This position is primarily remote/home-based, with frequent in-person work required at our Encircle locations and at events. Ideal candidates are located in Salt Lake City or the surrounding area for participation in events and meetings at or near Encircle homes. This is a full time position Monday - Friday with some weekends as necessary.

Compensation package includes:

• Salary: starting at $55,000 - $60,000 annual salary, depending on experience
• Benefits package includes Cigna medical (PPO or HDHP option), dental, vision plans and employer paid life insurance 
• Holidays: Thirteen paid holidays, including (MLK Jr., Juneteenth, and Indigenous People’s Day), plus LGBTQIA activism days.
• PTO: 3-weeks (15-days)

Responsibilities:

• Strategy Development: Create and implement a social media strategy aligned with Encircle’s overall marketing and communications goals.
• Content Creation: Develop, curate, and schedule engaging content across all social media platforms with multiple profiles that resonates with our target audience and drives engagement.
• Community Management: Monitor, respond to, and engage with followers in a timely and authentic manner to build a strong online community and foster loyalty.
• Analytics and Reporting: Track and analyze key social media metrics using tools such as Sprout Social and Google Analytics. Provide regular reports and actionable insights to optimize content and strategy.
• Campaign Management: Plan and execute social media campaigns, including paid advertising, to support programs, events, fund development campaigns, marketing efforts, and donor/community partnerships.
• Collaboration: Work closely with the marketing team and all departments to ensure brand consistency and cohesive messaging across all channels.
• Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices to continually improve our social media efforts.
• Influencer Relationships: Collaborate with existing, and identify potential relevant influencers and brand advocates to expand our reach and enhance our brand image.
• Crisis Management: Under the direction of the VPMC, manage any social media-related crises, ensuring that responses are timely, professional, and aligned with the company’s values and guidelines.

• Event Promotion & Participation: Participate in large organization and community events as a representative of the organization to help build awareness and visibility. Document events and programs on all verticals.
• Perform other duties as required or assigned.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field
• 3 years of experience in social media management, preferably within non-profit industry
• Proven track record of growing and managing social media accounts with measurable results
• Strong understanding of social media platforms, tools, and best practices
• Excellent writing, editing, and communication skills
• Graphic design and basic video editing skills
• Knowledge of SEO and content marketing principles
• Creative thinker with the ability to generate innovative content ideas
• Ability to analyze data and translate insights into actionable strategies
• Experience with social media advertising and campaign management
• Familiarity with social media management tools (e.g., Sprout Social, Hootsuite, Hubspot)
• Strong organizational skills and the ability to manage multiple projects simultaneously
• Strong interpersonal communication skills, and ability to work collaboratively in a team environment

• Passion for LGBTQ Advocacy: A deep commitment to promoting the wellbeing and empowerment of LGBTQ youth, and a deep commitment to our motto of No Sides, Only Love

Salary : $55,000 - $60,000