Marketing Automation Specialist

Our fast-growing marketing team is seeking a talented and driven automation specialist to quickly step into a highly impactful role. You are an ideal candidate if you’re a Marketing Cloud-savvy multi-tasker who thrives in fast-paced/ high-growth environments, and you might even geek out a little bit over trends in email automation. You’re a top candidate if you also have a marketing background in demand generation, user acquisition, and experience with Marketing Cloud implementation. We currently utilize Adobe Marketo for our email automation, but welcome anyone with relatable marketing automation experience to apply, particularly if you have experience with Salesforce Marketing Cloud. You will leverage the tools to automatically drive engagement, re-engagement and even resurrect customers that have dropped off, and be responsible for list segmentation and campaign management. You will work to implement best in class email marketing campaigns to support and drive the Encourage product marketing strategies, goals, and initiatives. This position sits within a small but nimble marketing team and works closely with interdepartmental large project teams across the organization. Success in this role requires an ability to create email journey templates, prioritize requests, continually improve processes, and collaborate across functions. Encoura is an education management company on an audacious mission that truly matters. Underscored by the COVID-19 pandemic, higher education is still a long way from being truly inclusive, equitable, or optimal. The challenges are huge, but we’ve got a formula for success that will revolutionize the way students navigate from “learner-to-earner.”  Powered by Encoura, Encourage is a mission-driven program that encompasses a suite of tools, timely advice, and resources designed to provide a higher level of guidance and engagement to all learners, champions, and educators. It can be thought of as the holistic exploration and planning resource that empowers all learners to discover and understand their post-high school objectives to make more informed decisions along their journey.  Encoura®️ endeavors to make reasonable accommodations to applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability and need an alternative method for applying, please contact the Talent Team.  To review our privacy policy, please click this link: https://encoura.org/privacy-policy/