Job Posting for Manager, Global Marketing Activation - NA Shopper Activation at Energizer Holdings

What You'll Love About This Job

Hybrid Work
Cross Functional Team
Room for Growth

This is Energizer Holdings, Inc.

Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization - we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.

Position Summary

This role represents the brand and shopper voice to the customer team(s) and retailer(s). This position has responsibility for leveraging actionable, data-driven shopper insights to build best-in-class shopper marketing plans that drive profitable volume growth and build the brand. This individual plays a critical role in flawlessly implementing the marketing plan and managing the customer team planning process, leveraging a solid understanding of the Energizer® Holdings portfolio and shopper insights to 1.) Deliver marketing objectives, strategies, and tactics for the assigned account(s) and 2.) Support the total business plan to fortify customer insulation. With little to no supervision, this individual is responsible for continuously learning and optimizing plan to maximize efficiency and effectiveness.

Internally the individual serves as a key link between the U.S. Marketing and Sales teams.

Responsibilities

Direct account responsibility (for 1-3 top accounts)
Owns paid search strategy, execution, reporting and online visibility
Owns overall merchandising strategy and implementation
Owns strategic annual marketing plan for accounts
Owns building effective and unique points of marketing / merchandising influence within accounts
Owns Shopper insight generation and analytics
Owns the post promotion / program analytics
Leads the Development of Direct Reports
Lead development and execution of holistic and collaborative shopper marketing plan at assigned accounts, building upon Brand-led initiatives and programs. Plans should drive category growth by maximizing in-store visibility and conversion while also building Energizer brand equity and share
Consistently evaluate key shopper marketing programs 90 days post program completion. Evaluation includes a comprehensive overview of how program performed against set objectives, sales results, brand share movement, and ROI
Effectively distill and leverage the intersection of consumer, shopper, and retailer information to build a collaborative learning plan that helps Energizer and account(s) achieve mutual business objectives
Strategically build broad and deep relationships with key marketing and merchandising contacts within the account(s) to help deliver against business and brand objectives
Manage key agency partners to ensure high quality deliverables result from agreed upon briefs
Working knowledge and utilization of key data tools (Nitro, Customer systems, FSI redemptions, etc.) for the account(s)
Critical role in key customer meetings
Accountable for G2Ms and Shopper POs for the account
Accountable for account(s) level shopper budget and retainer
Owns creative development and approval of custom displays
May also perform additional duties as assigned

What we are looking for

Bachelor's degree in Marketing/Business Administration (Marketing Major) or Equivalent experience
3 to 5 years of brand or trade marketing experience
Big picture orientation with attention to detail
Outstanding written & oral communication skills
Strong ability to influence and build relationships
Sound critical thinking and analytical skills
Develop & deliver compelling presentations
Strong project management skills and results-driven
Highly effective in matrix environments
Consumer packaged goods experience preferred
MBA not required, but a plus
Paid search and retailer media experience preferred

Come join us!

Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.

Apply for this job

Receive alerts for other Manager, Global Marketing Activation - NA Shopper Activation job openings

Salary.com Estimation for Manager, Global Marketing Activation - NA Shopper Activation in Bentonville, AR

$96,056 - $129,742

For Employer

Looking to price a job for your company?

Price This Job

Manager, Global Marketing Activation - NA Shopper Activation

Job Posting for Manager, Global Marketing Activation - NA Shopper Activation at Energizer Holdings

Sign up to receive alerts about other jobs that are on the Manager, Global Marketing Activation - NA Shopper Activation career path.

Sign up to receive alerts about other jobs with skills like those required for the Manager, Global Marketing Activation - NA Shopper Activation.

Job openings at Energizer Holdings

Not the job you're looking for? Here are some other Manager, Global Marketing Activation - NA Shopper Activation jobs in the Bentonville, AR area that may be a better fit.

We don't have any other Manager, Global Marketing Activation - NA Shopper Activation jobs in the Bentonville, AR area right now.