What are the responsibilities and job description for the Corporate Communications Manager position at Equifax?
What you’ll do
- Oversee PR, AR, social media, internal and executive communications
- Lead and manage AR / PR team comprised of employees and external consultants
- Formulate and execute against innovative PR programs tied to global marketing campaigns and key corporate initiatives, which encompass traditional and social media, SEO-optimized editorial content, earned speaking events and awards for the company and its products
- Increase/elevate Kount’s position and reputation through high-profile thought leadership initiatives and/or partnerships across both business and technical trade press outlets
- Develop deep relationships with key media outlets, reporters, and analysts and both garner insights from them to optimize messaging and ensure positive coverage
- Lead a cross-functional team to educate press, bloggers, and other influential parties about Kount and our business differentiation
- Lead and manage Kount’s PR partners, working closely with the marketing teams on global PR integration into global marketing campaigns and regional marketing plans
- Craft innovative ways to amplify the result of media across all digital and social channels, and work cross-functionally to transform media coverage to lead generation
- Work with the executive team and other internal thought leaders to create compelling thought leadership narratives to build the company’s profile
- Understands how to cut above the noise in fraud prevention market
What Experience you need :
- 2 years of communications, PR and/or AR experience; combination of agency and brand experience required.
- BA degree in marketing, communications, or a related field
What could set you apart
- Exceptional strategic thinking skills, strong storytelling skills, and significant communications experience working with senior executives in a matrixed organization
- Ability to be proactive, independently create and implement integrated communications, including the integration of digital and social programs into PR, and execute seamlessly across multiple projects with success
- Excellent project management skills with the ability to lead and manage multiple time-sensitive projects under tight deadlines
- Extensive media relations experience in both trade and business press
- Collaborative, team-oriented approach to PR
- Entrepreneurial spirit and drive
- Experience in Fraud Prevention market
- Strong editor and writer who can teach PR and marketing writing
- A track record of large-scale, innovative, successful programs
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