What are the responsibilities and job description for the Marketing/PR Writer position at Equiliem?
Hours: 40 hours a week. 8 hours a day. 5 days a week.
Job Description:
The Writer in the Marketing and PR department is responsible for bringing the brand, stories, experiences and marketing campaigns of the company to life. The Writer is expected to possess strong conceptual and writing skills that they will apply to a variety of media to support an array of the company's clinical departments, growth initiatives, patient family experiences, and fundraising efforts. The Writer will support Senior Writers on their assigned departments and creative projects and ensure that messaging is cohesive and consistent across all tactics, adheres to brand guidelines, and meets the business needs of the department and institution. The Writer will partner with designer(s) from ideation to execution to launch and work side-by-side throughout with account management, consumer insights, digital strategy, project management, and PR team members to deliver a creative product and experience that meets the strategic needs of each project.
Job Responsibilities:
Write for any medium: print, digital, social, web, video, experience, and premiums
Have strong conceptual and writing skills, as demonstrated by portfolio
Be able to create compelling, thought-provoking, strategically-sound marketing, PR, and fundraising messages and web content
Be able to consistently crack a brief multiple ways, bringing new ideas appropriate to our clinical and business partners' needs and company tone
Develop a range of creative executions for each project and effectively collaborate with design partner to ensure design and copy work together to support the concepts
Interested in understanding the ways marketing helps our clinical and business partners achieve their goals
Interested in understanding the needs, motivations, and aspirations relevant to our audiences and tailor content to them within the company brand guidelines
Proactively propose copy solutions to problems clinical or business partners have voiced
Be able to research and fact find to fill knowledge gaps
Attend project kick-off meetings; follow creative and/or project briefs
Take direction from Senior Writer, Creative Supervisor and/or Creative Director
Listen to feedback from team and company partners and deliver revised solutions
Actively work toward being able to self-manage creative projects from concept through completion with minimal supervision
Actively work toward being able to handle a large volume of work and effectively manage multiple projects simultaneously
Adhere to deadlines; communicate and problem solve if deadlines can't be met
Provide feedback on allocated hours. Work with PM and Creative Supervisor to revise scope
Present and describe work to internal stakeholders and actively work on improving presentation skills Be able to interact confidently and sensitively with company partners, as well as with patients and patient families
Serve as second reader for colleagues' writing assignments
Have a passion for creative process
Detail-oriented, attentive, resourceful, and accurate
Shows to be a self-starter who has an entrepreneurial spirit
Be responsible for maintaining version and quality control of owned assets through lifecycle of project Be able to follow a copy style guide
Be available for minimal travel to company campus locations for photo and video shoots, as well as any fundraising events.
Education Requirement:
Education:
Bachelor's Degree in English, Journalism, or Communications is Required
Work Experience:
Required:
At least one (1) year Marketing and/or publication writing experience (professionally or college)
At least one (1) year Digital or online portfolio of work and case studies across full range of print, digital and video mediums to be utilized in interview process
At least one (1) year Digital media, web, social, print, and video marketing experience
Preferred:
At least one (1) year Branding experience
At least one (1) year Experience working with print, video and web production teams
At least one (1) year Marketing agency or inhouse marketing department experience
At least one (1) year Experience concepting multi-channel marketing campaigns
level 2a - covid vaccine required
Knowledge, Skills, Abilities:
Top Skillsets sought: Creative/conceptual thinking, ability to handle multiple projects simultaneously, proactive/self-starter
Strong writing skills
Strong communication skills
Strong understanding of marketing concepts and strategies
Strong concepting ability and sense of creativity
Ability to translate difficult clinical concepts into easily understandable content for patient families Ability to present work effectively
Time management skills - ability to manage personal workload
Ability to identify appropriate research resources
Strong organizational skills
Knowledge of Microsoft Word, Excel, PowerPoint, Adobe Acrobat
Knowledge of AP and AMA styles
We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color sex, national origin, citizenship status, age, sexual orientation, gender identity, marital status, uniform service member status, genetic information, disability, or any other protected status, in accordance with all applicable federal, state, and local laws. This practice extends to all aspects of our employment practices, including but not limited to, recruiting, hiring, firing, promoting, transferring, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.
Job Description:
The Writer in the Marketing and PR department is responsible for bringing the brand, stories, experiences and marketing campaigns of the company to life. The Writer is expected to possess strong conceptual and writing skills that they will apply to a variety of media to support an array of the company's clinical departments, growth initiatives, patient family experiences, and fundraising efforts. The Writer will support Senior Writers on their assigned departments and creative projects and ensure that messaging is cohesive and consistent across all tactics, adheres to brand guidelines, and meets the business needs of the department and institution. The Writer will partner with designer(s) from ideation to execution to launch and work side-by-side throughout with account management, consumer insights, digital strategy, project management, and PR team members to deliver a creative product and experience that meets the strategic needs of each project.
Job Responsibilities:
Write for any medium: print, digital, social, web, video, experience, and premiums
Have strong conceptual and writing skills, as demonstrated by portfolio
Be able to create compelling, thought-provoking, strategically-sound marketing, PR, and fundraising messages and web content
Be able to consistently crack a brief multiple ways, bringing new ideas appropriate to our clinical and business partners' needs and company tone
Develop a range of creative executions for each project and effectively collaborate with design partner to ensure design and copy work together to support the concepts
Interested in understanding the ways marketing helps our clinical and business partners achieve their goals
Interested in understanding the needs, motivations, and aspirations relevant to our audiences and tailor content to them within the company brand guidelines
Proactively propose copy solutions to problems clinical or business partners have voiced
Be able to research and fact find to fill knowledge gaps
Attend project kick-off meetings; follow creative and/or project briefs
Take direction from Senior Writer, Creative Supervisor and/or Creative Director
Listen to feedback from team and company partners and deliver revised solutions
Actively work toward being able to self-manage creative projects from concept through completion with minimal supervision
Actively work toward being able to handle a large volume of work and effectively manage multiple projects simultaneously
Adhere to deadlines; communicate and problem solve if deadlines can't be met
Provide feedback on allocated hours. Work with PM and Creative Supervisor to revise scope
Present and describe work to internal stakeholders and actively work on improving presentation skills Be able to interact confidently and sensitively with company partners, as well as with patients and patient families
Serve as second reader for colleagues' writing assignments
Have a passion for creative process
Detail-oriented, attentive, resourceful, and accurate
Shows to be a self-starter who has an entrepreneurial spirit
Be responsible for maintaining version and quality control of owned assets through lifecycle of project Be able to follow a copy style guide
Be available for minimal travel to company campus locations for photo and video shoots, as well as any fundraising events.
Education Requirement:
Education:
Bachelor's Degree in English, Journalism, or Communications is Required
Work Experience:
Required:
At least one (1) year Marketing and/or publication writing experience (professionally or college)
At least one (1) year Digital or online portfolio of work and case studies across full range of print, digital and video mediums to be utilized in interview process
At least one (1) year Digital media, web, social, print, and video marketing experience
Preferred:
At least one (1) year Branding experience
At least one (1) year Experience working with print, video and web production teams
At least one (1) year Marketing agency or inhouse marketing department experience
At least one (1) year Experience concepting multi-channel marketing campaigns
level 2a - covid vaccine required
Knowledge, Skills, Abilities:
Top Skillsets sought: Creative/conceptual thinking, ability to handle multiple projects simultaneously, proactive/self-starter
Strong writing skills
Strong communication skills
Strong understanding of marketing concepts and strategies
Strong concepting ability and sense of creativity
Ability to translate difficult clinical concepts into easily understandable content for patient families Ability to present work effectively
Time management skills - ability to manage personal workload
Ability to identify appropriate research resources
Strong organizational skills
Knowledge of Microsoft Word, Excel, PowerPoint, Adobe Acrobat
Knowledge of AP and AMA styles
We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color sex, national origin, citizenship status, age, sexual orientation, gender identity, marital status, uniform service member status, genetic information, disability, or any other protected status, in accordance with all applicable federal, state, and local laws. This practice extends to all aspects of our employment practices, including but not limited to, recruiting, hiring, firing, promoting, transferring, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.
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