Sales advisor

Overall Objective :

• To secure the sale of new homes and achieve contract exchanges, and legal completions in line with company targets
• To utilise sales tools, promotions and incentives in accordance with company procedures to maximise the selling price of properties
• To manage all sales proceeding, contract chasing (in conjunction with the Sales Director) including regular contact with customers to ensure contract exchange deadlines are achieved and that customers are kept fully informed throughout the home buying process
• To maintain accurate records of all visitors, sales and sales of optional extras and to communicate this information to third parties as required
• To sell and promote the sales of customer extras in order to maximise company revenues
• To provide feedback and reports as required by management regarding visitors, sales and sales proceeding
• To undertake analysis of competitor products, sales and selling prices and to provide feedback to management as required
• To follow and adhere to the company procedures and standards of performance
• To work in accordance with the requirements of the business unit Sales Manual

Key Accountabilities :

• Undertake market research and competitor analysis, as required, in order to make recommendation to the Sales Director regarding sales release prices
• Analyse company and competitor product and second hand homes in terms of location, design, specification, advertised price, incentives / deals and sales rates in order to determine comparable net selling prices for company product and use this analysis to make recommendations to maximise selling prices
• Make recommendations for design and development of company product based on feedback received from customers and on observations and feedback received from competitors

Sales Process :

• Undertake preparations prior to commencement of sales on a development including, but not limited to, location for direction signs, information on local facilities and schooling, contacts with local estate agents and solicitors, obtaining pre-sale mortgage valuations and compilation of a full competitor analysis
• Make recommendation to Sales and Marketing Director in relation to advertising, and signage to ensure that visitor levels using It's A Lead, It's A match best practice
• Make contact with all potential customers who have registered an interest via website, telephone calls and other methods using It's A Lead, It's A match best practice
• Register all visitor details and submit to Sales Administrator
• Pre-qualify customers in respect of affordability and individual needs
• To promote the use of company approved mortgage brokers and solicitors in order to facilitate the achievement of contract exchange deadlines
• To utilise sales tools, promotions and incentives in accordance with company procedures to maximise the selling of properties
• To present the product being sold, whether it be properties or optional extras, in a manner which maximises selling prices
• To represent to customers the culture of the company and its standard in accordance with the Company's Key Performance Indicators
• Complete sales paperwork including reservation form, receipt form for deposit taken and all other paperwork, in accordance with both the business unit Sales Manual and the Growing Wise best practice guidelines and submit to Sales Administrator
• Achieve reservations in line with targets set and company procedures
• Maximise the sales of optional extras
• Complete all necessary sales paperwork in accordance with company policy as contained in Sales Manual
• Attend meetings as required with Sales and Marketing Director to review site progress
• Maintain regular customer contact to expedite the exchange of contract
• Undertake weekly meetings with the site manager regarding sales and production issues
• Provide weekly feedback and reports as required by management regarding visitors, sales, sales proceeding and competitor activity
• To work in a manner which encourages the provision of referral sales leads from existing customers
• To ensure that company Health & Safety procedures are followed at all times with regard to customer access into construction areas of the development
• To represent the business unit regarding Group mystery shop exercises

General responsibilities :

• Ensure that personal presentation is at all times in accordance with the company standards and that the correct uniform is worn at all times during working hours
• Ensure that the sales area and show homes are kept clean and presented to the highest possible standard with weekly inspections as a minimum, advising production staff and the Sales Director of any works required
• Ensure all site signage and flags are kept clean and unobstructed
• Ensure availability of a full supply of brochures, product marketing material and marketing material relating to company strategy at all times
• Ensure unsold standing stock is presented to a high standard
• Ensure that all First Aid certificates are current and displayed and that First Aid facilities are available in accordance with company standards
• Ensure that all safety equipment, including PPE and fire extinguishers, is available for customers in accordance with the company standards
Key Measurements :
• Sales Rate
• Sales Rate
• Customer Satisfaction
• Flexibility

Experience & Qualifications :

• Previous experience of selling houses or other retail sales experience especially financial
• Previous experience of dealing with the public
• Sales Advisor will need to demonstrate a number of years selling experience and be able to demonstrate an ability to achieve selling targets
• Ability to use Microsoft outlook

Personal Skills :

• Ability to achieve sales
• Concern for standards
• Customer Focus
• Listening
• Negotiating
• Perseverance
• Results orientated

Last updated : 2024-08-02