Benefits

About Etiometry

Etiometry Inc. is a leader in analytics-based, clinical decision-support software for intensive care.

Etiometry’s software platform helps critical care clinicians make more informed treatment decisions by consolidating ICU patient data on one screen. The platform’s proprietary FDA-cleared model-based algorithms provide patient risk estimations to improve patient care and outcomes. The Etiometry platform is currently utilized in hospitals worldwide, including the best Children’s hospitals ranked by U.S. News and World Report.

By joining our company, you will be at the forefront of clinical innovation, working with a passionate team focused on the shared mission of modernizing healthcare with IT solutions. You will become an integral part of a dynamic team whose work will directly impact on the company’s long-term success.

Position Summary

We are growing and are currently looking for a talented product marketing manager who is driven by the voice of the healthcare market to join our team. This remote role is integral in building Etiometry’s product awareness and helping to fuel our market penetration and growth goals. You will be responsible for building marketing strategy, sales enablement, and tactic execution. As a self-starter, you will identify and communicate Etiometry’s value proposition and key messaging with sales tools, demand, and lead generation campaigns. Using the Pragmatic Marketing framework as a guide, this role is pivotal in defining the go-to-market strategy for the existing product offering and upcoming software releases.

This position reports directly to the VP of Marketing and has significant involvement with sales leadership, sales, and clinical teams, as well as interacts cross-functionally with R&D, Data Science, and implementation teams.

Key Responsibilities

• Lead go-to-market activities, including training sales and clinical teams on value and key messaging of product launch and new releases, release communication strategy, content creation, and campaigns.
• Develop compelling and persuasive marketing content highlighting the platform differentiation, value, and ROI to buyer personas.
• Create engaging content and deliver marketing programs that support demand generation and feed leads into the sales funnel.
• Serve as a subject matter expert and work closely with a marketing/design firm to generate marketing communication tools and solutions.
• Partner with the VP of Marketing to provide market data and inputs to prioritize the product roadmap and the strategic marketing plan.
• Perform primary and secondary research to inform VOC, industry trends, and market strategy.
• Manage and support customer engagement and tradeshow events.

Minimum Qualifications

• Bachelor’s degree
• 4 years of B2B product marketing experience in healthcare or life sciences
• Professional experience in a commercial role with a software-based product
• Thrive in a fast-paced environment juggling multiple concurrent projects
• Strategic critical thinker balancing tradeoffs to meet priorities and goals
• Strong verbal and written communication skills with internal and external customers

Preferred Qualifications

• B2B Healthcare SaaS product marketing background to hospital personas
• Critical care market knowledge
• Experience marketing products to clinical and IT stakeholders
• Comfortable working with a start-up mentality

Travel

• Up to 25%, which may include weekends for conferences, customer meetings/events, and internal engagements.

Benefits

• Generous benefits package
• Flexible time off
• Work from home
• Incentive stock options