Digital Marketing Specialist

Company Description

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins works with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate. Eurofins believes it is a global leader in food, environmental, pharmaceutical and cosmetics products testing and in agroscience CRO services. It is also one of the global independent market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, CDMO, advanced material sciences and in the support of clinical studies.

In over just 30 years, Eurofins has grown from one laboratory in Nantes, France to over 50,000 staff across a network of more than 900 independent companies in over 50 countries and operating more than 800 laboratories. Eurofins offers a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products, as well as providing innovative clinical diagnostic testing services, as one of the leading global emerging players in specialized clinical diagnostics testing.

Job Description

Digital Marketing Specialist responsibilities include, but are not limited to, the following:

Digital/Social Media Expertise

• Strong strategic planning skills.  Craft social media plans/campaigns/calendar
• Expert in all aspects of social media 
• Produce digital assets and distribute content via social channels and company websites, etc.
• Experienced with social listening and content distribution tools like Sprinklr and Oktopost
• Works with marketing team to assist in development and execution of webinars
• Serves as point person on video shoots and social post campaigns to ensure smooth execution and follow up 

Creative/Analytical Skills

• Plans and  edits projects/campaigns for use in omnichannel environment
• Comfortable with use of products in Adobe Suite
• Knows how to measure and report on results
• Topnotch written and visual skills
• Execute programs according to marketing budgets and closely track all related costs
• Track customer feedback and initiate process improvements as identified
• Perform special projects and other related duties as requested by management
• Conducts all activities in a safe and efficient manner

Collaborative/Organizational Skills

• Knows their way around a highly collaborative matrixed organization
• Identify, assemble, and organize requirements; establish contracts; develop and manage schedules and budgets to ensure success
• Oversee all vendors as needed to ensure the successful execution of contracts on time and within budget

Qualifications

The ideal candidate would possess:

• Demonstrated ability to create and deliver on digital strategies
• Social media depth and how to get best results for technical, B-2-B business
• Video and photography skills a plus
• Creative and production capabilities
• Extensive knowledge of Adobe Creative Suite
• Computer, scientific, and organizational skills
• Excellent communication (oral and written) and attention to detail
• Can work independently and as part of a team, self-motivation, adaptability, and a positive attitude
• Ability to learn new techniques, perform multiple tasks simultaneously, keep accurate records, follow instructions, and comply with company policies

Basic Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration or other related degree concentration, or equivalent directly-related experience (4-6 years of directly related industry experience is equivalent to one full-time year of college in related major).
• 3 years of experience in marketing, social media, or adjacent.
• Demonstrates strong knowledge of digital campaign creation and distribution.
• Experienced with video and photography used on company website and shared through social outlets.
• Knows how to navigate the social ecosystem.
• Great at story-telling, both verbal skills and visual.
• Resides within a commutable distance to the Eurofins Lancaster, PA campus.
•  Authorization to work in the United States indefinitely without restriction or sponsorship.

Additional Information

Position is full-time, Monday - Friday 8am-5pm. Candidates currently living within a commutable distance of Lancaster, PA are encouraged to apply.

• Excellent full time benefits including comprehensive medical coverage, dental, and vision options
• Life and disability insurance
• 401(k) with company match
• Paid vacation and holidays

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Eurofins is a M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.