What are the responsibilities and job description for the Hospice Advocacy Marketing Liaison position at EVERYSTEP?
Purpose:
The position is responsible for business development through marketing and educating potential referral sources on the benefits of hospice care in general, and the organization specifically; building and maintaining relationships with physicians, clinic staff, nursing care facilities, hospital staff and other health care professionals which facilitate referrals; developing and implementing strategies which result in admissions or longer lengths of stay. Continuously scans the market and trends to stay ahead of new developments and opportunities. Position is expected to generate appropriate patient referrals/admissions and continue to grow the hospice census over time by establishing and maintaining professional relationships with all referral sources.
Responsibilities:
- Partners with the team to develop and create a strategic vision to promote the services of hospice to existing referral sources, to identify new potential referral sources based on services offered and to customize specific marketing plans for each tier of referral source.
- Works with the hospice Regional Director, Team Director, and team to continuously build relationships and networking opportunities to increase exposure throughout community. Includes memberships and attendance in local association events or community activities, referral-base visits, cold calls, and campaign opportunities for potential markets (i.e., physician offices, health facilities, nursing homes, assisted living facilities, infusion companies, VA hospitals, etc.).
- Gains awareness and maintains understanding of the competitive hospice environment, industry trends and practices. Becomes an expert source of information for leader, team, and business partners to continually monitor for opportunities.
- Translates the awareness of actionable strategies that result in increased access and admissions.
- Makes routine, scheduled calls on referral sources for the purpose of promoting access to hospice and specifically referrals to the organization.
- Participates in and attends hospice team meetings on a regular basis.
- Documents and tracks all contacts, assists in the creation of reports used to evaluate effectiveness of plans.
- Always maintains a professional and positive image.
- Conducts competitive analysis and market research activities to collect data, such as current regulations, practices and trends, customer demographics, and competitors that could influence shifts in practice or services. Prepares analytics or findings in a manner for leaders to discuss for new opportunities or shifts in directions.
- Understands business operation of department and intricacies of team of professionals that make up the comprehensive services. Acts as one of the public relations’ contacts to create events and general exposure to the public in general.
- Works with marketing and communications team to create promotional materials, including, but not limited to brochures, flyers, campaigns, educational presentations, and general forms.
- Supports and promotes a culture of compliance and ethical business conduct. Complies with and cooperates fully in all components of the organization's corporate compliance program. Acts in accordance with and adheres to all applicable regulatory and legal guidelines.
Qualifications:
- 2 years’ experience in health marketing industry required
- Demonstrated success in marketing and sales
- Solid understanding of consultative sales and marketing practices
- Strong keyboarding and computer skills with the ability to learn work-related software
- Knowledge of hospice industry principles, Medicare, Medicaid, and commercial insurance billing practices and processes preferred
- Ability to work independently and exercise independent judgment; plan and organize priorities
- Effective written and verbal communication skills; ability to speak in public settings
- Ability to create and maintain professional relationships, working well with people from diverse backgrounds
- Current Iowa driver's license and auto liability insurance
- Successful completion of pre-employment physical, drug screen, 2-step TB test and background check
Working Conditions:
- Physical requirements: Sedentary work exerting up to 10 pounds occasionally, and/or a small amount of force frequently to move objects, including the human body
- Physical activities: Reaching, Standing, Walking, Pushing, Pulling, Lifting, Talking, Fingering (picking, pinching, typing, etc.) Hearing, grasping (applying pressure with fingers and palm), Repetitive motions, feeling (perceiving size, shape, texture, temperature by touching), Visual acuity (field of vision for analyzing data, viewing computer, using measurement devices, operating machines, determining accuracy or neatness, and/or making general observations)
- Environment: Work is primarily performed in a climate-controlled environment with minimal safety/health hazard potential
- Time: Ability to be flexible with a varying schedule and programmatic requirements
- Travel: Required between locations
These characteristics are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Note: This job description is not intended to be all-inclusive. You may be required to perform other duties to meet the on-going needs of the organization.
EveryStep is an equal opportunity employer. Employment practices are implemented without regard to race, creed, color, sex (including pregnancy), sexual orientation, gender identity, citizenship, national origin, religion, veteran status, genetic information or on the basis of age or physical or mental disability unrelated to ability to perform the work required.