What are the responsibilities and job description for the Director of Marketing position at Express Pro - EEP?
Director of Marketing
The Director of Marketing is responsible for the development and delivery of a fully-integrated marketing strategy for all lines of business. In a company driven by innovation, the Director of Marketing will be responsible for creating, implementing, and overseeing all marketing campaigns and ensuring that our marketing approaches match the unparalleled innovation of the rest of our groundbreaking company.
Job Duties:
- Directing and Leading the Marketing Department, with future goals always in mind
- Directing and leading the growth and product launches of the company according to company best practices
- Supervising Marketing Staff and training new Marketing Associates
- Development and implementation of the Brand growth strategy and goal planning
- Developing the marketing strategy for new and existing products.
- Oversee Event Marketing and ensure our presence produces long-term ROI and branding.
- Working closely with the company’s Sales team; enabling them to meet their objectives by providing them with appropriate tools, materials, and help drive lead development.
- Guiding the day to day activities of the Marketing Team
- Ensuring that the marketing objectives are implemented by the marketing team
- Manage social media presence and direct programs to improve social media reputation and recognition
- Developing and delivering marketing and communications strategies for the organization
- Undertake continuous analysis of competitive environment and consumer trends
- Communicating with the managers of other departments to complete cross-department projects to ensure companywide communication.
- Overseeing implementation of all Marketing strategies – including sales & deal planning, SEO strategies, Website development, niche development, expansion into new verticals, creative vision, influencer marketing, PPC, provoking growth
- Overseeing wholesale and customer service functions of the business.
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We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, genetic information, or disability status.
Salary : $90,000 - $120,000