What are the responsibilities and job description for the Creator, Social & Community position at Express?
Overview
This is a unique and exciting time to join Express. Since launching our EXPRESSway Forward strategy in 2020, we have been steadily advancing a transformation from being known as a store in the mall to a brand with a purpose, powered by a styling community. We believe that clothes can serve a higher purpose to make people look the way they want to look and feel the way they want to feel, and our Express brand purpose - We Create Confidence & Inspire Self-Expression - speaks to the role our brand can play in their lives. In 2021, we introduced our innovative Community Commerce program, inviting brand fans and style enthusiasts to take their passion for fashion to the next level by working with us.
Today, we are building, activating and amplifying the Express styling community, and we invite you to join us. Our culture is defined by three values - Express Yourself, Express Together, Express Success - and every associate at every level in every department is an important part of our transformation and our future.
For more information about Express, Inc. please visit www.express.com.
Responsibilities
The Creator, Social & Community reports to the Art Director, Social & Community and is responsible for telling the story of the Express brand and customer community through social-first video content. This role will ideate, capture, and edit various video concepts for social media, paid media and brand advertising campaigns.
Required Experience & Qualifications
Critical Skills & Attributes
Early Entry
Closing
As an equal opportunity employer, Express does not discriminate in hiring or terms and conditions of employment on the basis of any federal, state, or locally protected class. Express only hires individuals authorized for employment in the United States.
Notification to Agencies: Please note that Express does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, Express will not consider or approve payment to any third-parties for hires made.
This is a unique and exciting time to join Express. Since launching our EXPRESSway Forward strategy in 2020, we have been steadily advancing a transformation from being known as a store in the mall to a brand with a purpose, powered by a styling community. We believe that clothes can serve a higher purpose to make people look the way they want to look and feel the way they want to feel, and our Express brand purpose - We Create Confidence & Inspire Self-Expression - speaks to the role our brand can play in their lives. In 2021, we introduced our innovative Community Commerce program, inviting brand fans and style enthusiasts to take their passion for fashion to the next level by working with us.
Today, we are building, activating and amplifying the Express styling community, and we invite you to join us. Our culture is defined by three values - Express Yourself, Express Together, Express Success - and every associate at every level in every department is an important part of our transformation and our future.
For more information about Express, Inc. please visit www.express.com.
Responsibilities
The Creator, Social & Community reports to the Art Director, Social & Community and is responsible for telling the story of the Express brand and customer community through social-first video content. This role will ideate, capture, and edit various video concepts for social media, paid media and brand advertising campaigns.
- Concept video storytelling needs specific to each social media platform and customer segment.
- Social-first video capture such as content at photo shoots, stores, events ,studio, and other misc. day-to-day creation.
- Social-first video editing.
- Edit/curate community content for brand storytelling on Social Media channels and other marketing assets
- Maintain organization of social-first video asset library.
- Track creative outputs against performance metrics to inform current and future work.
Required Experience & Qualifications
- Education: Bachelor's degree or comparable experience in filmmaking, fashion, visual communications, or related field
- Experience: 1 years experience in filmmaking, commercial, or social media fields
- Proficient in iPhone video capture and editing
- Advanced understanding of social-first video concepting, capture and editing processes
- Proficient user of social media platforms, especially TikTok and Instagram
- Experience with AdobePremiere and Creative Suite a bonus
- Strong creative portfolio featuring social-first video examples
- Ability to travel
Critical Skills & Attributes
- Polished, professional and mature
- Confident and comfortable presenter
- Motivated self-starter
- Organized and attentive to detail
- Resourceful and solution oriented
- Very strong storytelling and communication skills
- Strong visual sense of color, composition and typography in keeping with the brand style guide
- Passion to keep up with latest trends in social media platforms, technology & creative content
- Positive energy with the ability to motivate teams and communicate new ideas
- Dedicated interest in fashion/retail marketing
Early Entry
Closing
As an equal opportunity employer, Express does not discriminate in hiring or terms and conditions of employment on the basis of any federal, state, or locally protected class. Express only hires individuals authorized for employment in the United States.
Notification to Agencies: Please note that Express does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, Express will not consider or approve payment to any third-parties for hires made.
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