What are the responsibilities and job description for the Marketing Coordinator position at F&M Trust?
About the Role:
F&M Trust is seeking a creative and dynamic marketing professional to join our team as Marketing Coordinator. In this unique position, the marketing coordinator will be a highly collaborative member of the marketing team and will support the execution of the bank's overall marketing strategy. The core responsibilities and high variety of work in this position offer the opportunity to see the bigger picture, to continually learn and grow as a well-rounded marketing professional, and to gain skills and expertise in more specialized marketing functions. The marketing coordinator will be creative, engaged, flexible, and collaborative with the ability to positively motivate and influence teams. Marrying the art and science of marketing, the marketing coordinator will also employ technical, analytical, and critical thinking skills with a high attention to detail.
Key Responsibilities:
- Provide marketing support for the retail sales team to meet established goals.
- Develop internal and external marketing communication and collateral pieces to support localized initiatives.
- Coordinate sponsorship program activation and localized advertising commitments.
- Plan, coordinate, and execute community involvement activities, including event supplies and set-up, volunteer recruitment, and coordination with external community partners.
- Support the operation and maintenance of marketing intelligence and automation platforms.
- Support research and analytics needs, interpret data, monitor campaign performance, and provide reports, as necessary.
Minimum Qualifications:
- B.S. or B.A. in a related field of study
- Two years of experience in related positions
- Previous experience with event planning and execution
- Experience using technology platforms, analyzing data, and developing reporting is highly encouraged.
The Marketing Coordinator will be based in our Cumberland County/Capital Region, PA market area, report to the Marketing Manager, and work in collaboration with internal and external stakeholders. This position is ideal for a marketing professional who is looking for a career in marketing where you are consistently challenged to bring your creativity and skills while continually learning and growing. If this fits you and you have the experience to execute the key responsibilities of this position, we encourage you to complete an application so we can explore the opportunity to work together.
COMPARABLE JOB TITLES:
To help our job title resonate with you, other companies may title their positions such as marketing specialist, events coordinator, public relations coordinator, communications coordinator, events specialist, public relations specialist, communications specialist.
F&M Trust is an Equal Opportunity Employer - M/F/Disability/Vet/SO
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