Marketing Specialist, Inbound-Outbound

Description

Job Scope

The Marketing Specialist is focused on the development and conversion of contacts to leads and leads to customers through FSG’s marketing channels. The Marketing Specialist will work to both gain new contacts and develop existing ones to point of conversion from contact to lead and lead to customer.  

Responsibilities:

• Develop and execute both inbound and outbound marketing campaigns to generate leads and drive revenue growth.
• Identify target audiences and create tailored messaging and content to resonate with prospects.
• Utilize a variety of tactics, including email marketing, cold calling, direct mail, social media outreach, and producing copy for print and digital media channels.
• Collaborate with the sales team to develop targeted prospect lists and ensure alignment between marketing and sales efforts.
• Monitor campaign performance and analyze data to optimize tactics and improve results.
• Stay up-to-date on industry trends and best practices in both inbound and outbound marketing.

Qualifications

Requirements:

• Bachelor's degree in marketing, business, or equivalent work experience.

• 3 years of experience in inbound and outbound marketing, preferably in a B2B environment.

• Proven track record of success in driving leads and revenue through both inbound and outbound marketing campaigns.

• Strong communication and interpersonal skills.

• Ability to think strategically and execute tactically in a fast-paced environment.

• Proficiency in marketing automation tools, CRM systems, and other marketing technologies.

• Experience producing copy for advertising or marketing campaigns, exceptional skill in social media writing, including hashtags and relevant acronyms, proficiency with common office software, experience with SEO concepts, and social media marketing.

• Creativity, adaptability, and the ability to work collaboratively with a team. Levels I, II, and III experience levels are defined as follows: Level I has 2-5 years of experience, Level II has 5-10 years of experience, and Level III has 10-plus years of experience.