Job Posting for Marketing Specialist - Inbound/Outbound at Facility Solutions Group
Job Scope:
The Inbound/Outbound Marketing Specialist is responsible for developing and converting contacts to leads and leads to customers through FSG’s marketing channels. They oversee both inbound and outbound marketing strategies to drive revenue growth and maximize lead generation.
Responsibilities:
Develop and execute both inbound and outbound marketing campaigns to generate leads and drive revenue growth.
Identify target audiences and create tailored messaging and content to resonate with prospects.
Utilize a variety of tactics, including email marketing, cold calling, direct mail, social media outreach, and producing copy for print and digital media channels.
Collaborate with the sales team to develop targeted prospect lists and ensure alignment between marketing and sales efforts.
Monitor campaign performance and analyze data to optimize tactics and improve results.
Stay up-to-date on industry trends and best practices in both inbound and outbound marketing.
Requirements:
Bachelor's degree in marketing, business, or equivalent work experience.
3 years of experience in inbound and outbound marketing, preferably in a B2B environment.
Proven track record of success in driving leads and revenue through both inbound and outbound marketing campaigns.
Strong communication and interpersonal skills.
Ability to think strategically and execute tactically in a fast-paced environment.
Proficiency in marketing automation tools, CRM systems, and other marketing technologies.
Experience producing copy for advertising or marketing campaigns, exceptional skill in social media writing, including hashtags and relevant acronyms, proficiency with common office software, experience with SEO concepts, and social media marketing.
Creativity, adaptability, and the ability to work collaboratively with a team. Levels I, II, and III experience levels are defined as follows: Level I has 2-5 years of experience, Level II has 5-10 years of experience, and Level III has 10-plus years of experience.
Job Type: Full-time
Benefits:
Dental insurance
Health insurance
Paid time off
Schedule:
8 hour shift
No weekends
Experience:
Marketing: 1 year (Preferred)
Ability to Commute:
Conroe, TX (Preferred)
Ability to Relocate:
Conroe, TX: Relocate before starting work (Preferred)
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right.
Surveys & Data Sets
Sign up to receive alerts about other jobs that are on the Marketing Specialist - Inbound/Outbound career path.
Click the checkbox next to the jobs that you are interested in.
Sign up to receive alerts about other jobs with skills like those required for the Marketing Specialist - Inbound/Outbound.
Click the checkbox next to the jobs that you are interested in.