Marketing Associate, CRM

ABOUT FANDUEL GROUP

FanDuel Group is a world-class team of brands and products all built with one goal in mind — to give fans new and innovative ways to interact with their favorite games, sports, teams, and leagues. That’s no easy task, which is why we’re so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give.

Our brands include:

• FanDuel — A game-changing real-money fantasy sports app
• FanDuel Sportsbook — America’s #1 sports betting app
• TVG — The best-in-class horse racing TV/media network and betting platform
• FanDuel Racing — A horse racing app built for the average sports fan
• FanDuel Casino & Betfair Casino — Fan-favorite online casino apps
• FOXBet — A world-class betting platform and affiliate of FanDuel Group
• PokerStars — The premier online poker product and affiliate of FanDuel Group

THE POSITION: 
Our roster has an opening with your name on it

FanDuel is looking for a Marketing Associate to help drive our CRM communication strategy and marketing initiatives. You will play a key role supporting FanDuel’s customer engagement programs. You will gain exposure to multiple brand verticals including but not limited to Fantasy Sports, Sportsbook, Casino and Racing, in addition to the product and engineering teams. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.  

THE GAME PLAN:
Everyone on our team has a part to play

• Collaborate with various stakeholders to build key marketing campaigns that drive customer engagement and high value actions, using data driven insights and a strong understanding of business priorities
• Help define the customer marketing strategy & roadmap to achieve ambitious engagement, retention, and reactivation goals
• Contribute to planning and managing the customer proposition calendar to ensure the delivery of the right message, to the right customer, at the right time
• Aid in improving process efficiencies and customer journeys by executing automated & triggered marketing campaigns 
• Develop communication personalization across all marketing campaigns by leveraging data and our marketing tech stack
• Utilize campaign, channel and client data to inform planning; clearly communicate key learnings, actionable insights, and recommend new opportunities to leadership
• Cultivate extensive knowledge of our segmentation strategy
• Contribute to QA efforts on all CRM channels to ensure all campaigns are accurate, render properly, adhere to channel best practices and provide our customers with the best journey experience possible
• Conduct A/B testing to track business impacts, analyzing the data and extracting key insights
• Become a systems expert, cultivating extensive knowledge of our marketing tech systems
• Aid in execution, creation, email coding, campaign setup, QA, deployment, channel optimization and reporting within the full CRM lifecycle 

THE STATS:
What we're looking for in our next teammate

• 1-3 years of experience in email and/or mobile marketing, with experience creating and managing campaigns from start to finish 
• Bachelor's Degree preferred
• Aptitude for coding and technical projects
• Advanced proficiency manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.)
• Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize
• Experience running and analyzing marketing campaigns, timelines and deployment in a robust business
• Excellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter and a quick learner
• Knowledge and experience of data and marketing functionality of at least one email service provider (experience with Braze and Movable Ink strongly preferred)
• Strong analytics skills using data to tackle problems and translate results into recommendations
• Strong understanding of HTML and CSS
• Comfortable with querying and logic (SQL knowledge a plus)
• Knowledge of Photoshop preferred
• Strong grasp of Email Marketing metrics
• Has a positive attitude and loves opportunities to collaborate with others
• An avid sports and gaming fan, and have played FanDuel or competitive products
• Willing to work nontraditional hours, including weekends and evening shifts 

THE CONTRACT: 
We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

• An exciting and fun environment committed to driving real growth
• Opportunities to build really cool products that fans love
• Mentorship and professional development resources to help you refine your game
• Flexible vacation allowance to let you refuel
• Hall of Fame benefit programs and platforms

FanDuel Group is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgement or harassment.  Our focus is on developing employees so that they reach their full potential.

#LI-Hybrid