B2B Marketing Operations Specialist (Campaign Ops)

About Finfare

Finfare is dedicated to empowering SMBs by providing the ultimate expense management solution for growing businesses seeking to streamline their financial operations and maximize cash-back rewards. Finfare offers easy expense tracking, personalized spend controls, seamless accounting integration, powerful analytics, and reliable charge card services. Our cardholders can also promote their brand on our platform to reach new audiences and drive incremental sales. We are constantly working on redefining the boundaries of digital financial services and aim to stay one step ahead in the ever-evolving fintech landscape.

About the Role

We are seeking a highly motivated and strategic B2B Marketing Operations Specialist (Campaign Ops) to join our growing team. Reporting directly to our Marketing Director, you will be pivotal in developing and executing customer acquisition, lead nurturing, onboarding, and user engagement strategies. 

As a key driver behind our customer acquisition and growth strategies, you will be instrumental in scaling our user base and expanding our market reach. We are seeking an experienced professional who can partner with our marketing and sales teams to monitor multichannel campaigns, define KPIs, measure performance, and continuously provide recommendations to drive highly targeted campaigns to the appropriate audiences; including email, social, landing pages, retargeting, thought leadership, particularly in Hubspot.

This is a great opportunity to play a pivotal role in shaping the growth journey of an innovative fintech startup with a collaborative and dynamic work culture that fosters creativity, learning, and personal growth.

Responsibilities

• Develop and implement digital marketing strategies to drive customer acquisition and revenue growth.
• Create, manage, and optimize day-to-day marketing campaigns expertly crafted within Hubspot.
• Manage end-to-end email campaign production and execution, including planning, list segmentation, set-up, testing, execution, reporting and optimization in Marketo & Salesforce.com.
• Devise new email strategies to improve overall channel performance, including creative optimization, AB Split testing, developing automated and triggered campaigns.
• Collaborate with the product marketing team and digital team to deliver sales enablement and advertising collateral.
• Utilize data-driven insights to measure campaign effectiveness, track KPIs, and optimize marketing strategies for maximum impact.
• Provide regular, detailed reports on marketing performance and ROI.
• Conduct data-driven analyses to identify trends, optimize conversion funnels, and maximize ROI on marketing campaigns.
• Collaborate closely with cross-functional teams (Product, Sales, etc.) to align growth initiatives with overall business objectives.
• Create, execute, and monitor marketing campaign budgets.
• Stay up to date with fintech industry trends and tactics, as well as digital marketing tools and practices.
• Other duties as assigned.

Qualifications and Requirements

• Preferred 5-7 years of experience in B2B Fintech/Saas technology marketing with a foundation of modern demand generation skills.
• Advanced experience with Hubspot is required for the role.
• Experience with Salesforce, and HTML or other development languages is a plus.
• Demonstrated success in building and managing targeted demand generation and capture programs.
• Excellent written and verbal communication skills and the ability to work independently.
• Ability to synthesize complex information and data into approachable messaging.
• Proven track record of successfully leading digital marketing and growth initiatives in a fintech or tech startup environment and the ability to navigate complex stakeholder environments.
• Organized and detail-oriented.
• Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience)

Bonus Points

• MBA (preferred but not mandatory).

Compensation

The salary range for this position is $130k-$165k (depending on experience).

Benefits at Finfare

• Competitive health, vision, and dental benefits (covering 100% premium for employee and all dependent(s))
• Unlimited PTO  
• 401K (with employer matching) 
• Catered lunches 3 times a week
• Health and wellness reimbursement
• Work sponsorship (if applicable)
• Parental leave  
• Other employee perks

As part of our dedication to the diversity of our workforce, Finfare is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, gender, gender identity, gender expression, sexual orientation, age, physical or mental disability, medical condition, marital/domestic partner status, military and veteran status, genetic information or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances.