What are the responsibilities and job description for the Marketing Specialist position at Firecrown?
If you are a strategic thinker with a passion for driving subscription growth, we want to hear from you! Firecrown is a leading media company in the print and digital media space, dedicated to providing high-quality content to our readers. We are seeking a Marketing Specialist to join our dynamic team and drive the growth of our subscription and membership base. As the Marketing Specialist, you will be responsible for developing and executing strategies to drive subscription and membership growth for our print and digital media products. You will work closely with the marketing, sales, and content teams to implement campaigns that attract and retain subscribers. This role requires a data-driven mindset, strong analytical skills, and a passion for driving results.
Must have marketing experience in the aviation and/or marine industry!
This position is located in Chattanooga, TN and will be required to report in-office.
About Firecrown:
Firecrown is a dynamic and rapidly growing company that specializes in acquiring and managing the world's leading aviation and marine lifestyle publications in addition to freight news media and trends. Firecrown operates print and internet publications, e-commerce sites, marketplaces, develops aviation real estate, and provides financing solutions.
Responsibilities:
- Develop and implement multi-channel marketing strategies to drive subscriber acquisition and retention.
- Collaborate across the marketing team to create targeted campaigns across various channels, including email, branded content sites, social media, paid advertising, and partnerships.
- Analyze subscriber data and metrics to identify trends, optimize campaigns, and maximize ROI.
- Conduct market research to identify new opportunities for subscriber growth and engagement.
- Work closely with the content team to ensure that subscriber needs are met and content is optimized for conversion.
- Monitor and report on key performance indicators related to subscription growth and engagement.
- Stay up-to-date on industry trends and best practices in subscription and membership marketing.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 3 years of experience in subscription marketing, demand generation, or a related field.
- Proven track record of driving subscriber growth and engagement.
- Strong analytical skills and experience with data analysis tools.
- Excellent communication and collaboration skills.
- Experience with marketing automation platforms and CRM systems is a plus.
- Passion for the media industry and staying current with industry trends.
Firecrown offers a competitive salary and benefits package, along with several other soft benefits. Candidates must be within commuting distance to Chattanooga, TN. Firecrown is an equal opportunity employer.
