What are the responsibilities and job description for the Director of Marketing position at FirstLight Fiber, Inc?
The Director of Marketing will be responsible for the messaging and positioning of FirstLight’s complete set of services in the marketplace. This position will conceive of innovative marketing programs that drive demand and will serve the organization by providing content strategy, ABM programs, branding and comprehensive marketing motions that align with sales to drive desired revenue targets.
Key Responsibilities
- Own the marketing tech strategy and roadmap
- Develop demand generation and ABM campaigns in conjunction with the marketing team
- Directs and implements the organization’s advertising and promotional activities.
- Analyzes target market information to identify and recommend effective marketing approaches.
- Identifies new market segments that will benefit from company products.
- Prepares effective advertising campaigns based on market research.
- Maintains knowledge on emerging products and services.
- Collaborates with senior executives to develop growth plans for the organization.
- Forecasts, drafts, implements, and oversees the department’s operating budget.
- Performs other related duties as assigned.
Required Skills
- Excellent verbal and written communication skills.
- Thorough understanding of market developments.
- Thorough understanding of marketing strategies and practices.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
- Proficient with Microsoft Office Suite or related software
- Ability to work in a team environment, with minimal supervision, managing multiple projects and priorities with positive results
- Solid understanding of Ethernet, IP, Unified Communications, Cloud and Networking technology (required)
- Solid understanding of competitive landscape in IT infrastructure services (required)
- Solid understanding of competitive landscape for Cybersecurity Solutions (required)
Experience/Education:
- At least five years of success in a high-level marketing role with a solid demonstration of leadership and growth
- Bachelor’s degree or equivalent required, MBA preferred
About FirstLight:
FirstLight, headquartered in Albany, New York, provides fiber-optic data, Internet, data center, cloud and voice services to enterprise and carrier customers throughout the Northeast connecting more than 13,000 locations in service with more than 125,000 locations serviceable by our more than 25,000-route mile network. FirstLight offers a robust suite of advanced telecommunications products featuring a comprehensive portfolio of high bandwidth connectivity solutions including Ethernet, wavelength, and dark fiber services as well as dedicated Internet access solutions, data center, cloud and voice services. FirstLight’s clientele includes national cellular providers and wireline carriers and many leading enterprises, spanning high tech manufacturing and research, hospitals and healthcare, banking and financial, secondary education, colleges and universities, and local and state governments.
FirstLight Fiber is an equal opportunity employer. In accordance with state and federal laws, FirstLight’s equal opportunity policy is that all applicants and employees are treated equally by the company with respect to employment opportunities, regardless of race, color, religion, sex, sexual orientation, disability, or veteran status or veteran disability.