Director of Marketing

What We Need FLEETCOR is currently looking to hire a Director of Marketing. In this role, you will develop, implement, execute marketing campaigns and content. The ideal candidate will be able to study industry indicators; identify customers and their current and future needs, build research and content based on those findings as well as monitor our competitors. This person will work closely with brand marketing team members to establish a clear strategy, work closely with internal team members and sales teams to implement plans, measure results, and optimize based on learnings. Ideal candidates have an innovative approach to marketing with a passion for technology, online media, driving revenue and measuring results. They will also need to develop, implement, and execute product marketing strategies across the business. The ideal candidate will be able to determine the most appealing features of our products as well as user experience and promote them to prospective and current customers. They must be experts on the insurance industry with a focus on products and features to properly market them and to inform customers of our values and benefits. They will also need to conduct thorough research on competitors and will perform market research to understand what our customers look for in their ideal products. You will report directly to SVP of Marketing and regularly collaborate with various teams and departments. How We Work As a Director of Marketing you will be expected to work in a hybrid environment. FLEETCOR will set you up for success by providing: • Assigned workspace in our Buckhead office • Company-issued equipment & remote access • Monthly home internet stipend Role Responsibilities The responsibilities of the role will include: • Creating and executing an inbound sales and lead generation process to grow the channel. • Building a strategic marketing plan for the LOB and then execute plan, content, and overall outreach strategies. • Measuring and reporting performance of all marketing campaigns, and assess against goals (ROI and KPIs). • Identifying trends and insights, and optimize spend and performance based on the insights. • Understanding the competitive landscape—be an expert on our competition and how they are positioned. Assisting in building the product roadmap to combat the competition. • Building programs with product management and marketing communications to develop product positioning and messaging that resonate with our target personas. • Understanding and documenting our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn. • Developing a marketing plan for the products supported in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers. • Brainstorming new and creative growth strategies. • Researching new strategies and areas of growth in the overall growth plan. • Building content, landing pages, marketing and sales collateral and execute with internal teams. • Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Leading and collaborating with agencies and other vendor partners. • Partnering with brand VP to develop and execute all assets in promotion of key initiatives. Qualifications & Skills • Create and execute an inbound sales and lead generation process to grow the channel. • Build a strategic marketing plan for the LOB and then execute plan, content, and overall outreach strategies. • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs). • Identify trends and insights, and optimize spend and performance based on the insights. • Market intelligence—be the expert on our buyers, who are they, how they buy and the key buying criteria. • Understand the competitive landscape—be an expert on our competition and how they are positioned. Assist in building the product roadmap to combat the competition. • Build programs with product management and marketing communications to develop product positioning and messaging that resonate with our target personas. • Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn. • Develop a marketing plan for the products supported in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers. • Brainstorm new and creative growth strategies. • Research new strategies and areas of growth in the overall growth plan. • Build content, landing pages, marketing and sales collateral and execute with internal teams. • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Lead and collaborate with agencies and other vendor partners. • Responsible for all tradeshow planning and execution. • Partner with brand VP to develop and execute all assets in promotion of key initiatives. • Responsible for customer journey, content and conversion funnel. Benefits & Perks • Medical, Dental & Vision benefits available the 1st month after hire • Automatic enrollment into our 401k plan (subject to eligibility requirements) • Virtual fitness classes offered company-wide • Robust PTO offerings including: major holidays, vacation, sick, personal, & volunteer time • Employee discounts with major providers (i.e. wireless, gym, car rental, etc.) • Philanthropic support with both local and national organizations • Fun culture with company-wide contests and prizes Our Company & Purpose FLEETCOR is a global leader in business payments, laser focused on developing smarter ways for businesses to pay their expenses.  Since 2000, FLEETCOR has developed innovative digital solutions that help businesses better track, manage, and pay their expenses. Today, FLEETCOR is an S&P 500 company with hundreds of thousands of customers using our products in over 100 countries. Companies of all sizes, industries and geographies rely on our product portfolio to manage spending more quickly, efficiently and securely than ever before.    We embrace a culture grounded in five key values: integrity, collaboration, innovation, execution and people.  These values offer you the opportunity to ‘thrive & grow’ through career development, volunteer, community, and wellness initiatives. This allows you to create a balance between professional goals and personal achievement. FLEETCOR is also committed to building and nurturing a culture of diversity, inclusion, equality, and belonging by: • Welcoming people of different backgrounds, cultures, ethnicities, genders, and sexual orientations; • Empowering our people to share their experiences and ideas through open forums and individual conversations; and • Valuing each person’s unique perspectives and individual contributions. Embracing diversity enables our people to “make the difference” as FLEETCOR and its more than 8,000 employees continue to shape the future of global payments. Learn more by visiting www.FLEETCOR.com or following FLEETCOR on LinkedIn.  Equal Opportunity/Affirmative Action Employer FLEETCOR is an Equal Opportunity Employer. FLEETCOR provides equal employment opportunities to all employees and applicants without regard to race, color, gender (including pregnancy), religion, national origin, ancestry, disability, age, sexual orientation, gender identity or expression, marital status, language, ancestry, genetic information, veteran and/or military status or any other group status protected by federal or local law. If you require reasonable accommodation for the application and/or interview process, please notify a representative of the Human Resources Department. For more information about our commitment to equal employment opportunity and pay transparency, please click the following links: EEO and Pay Transparency #LI-ES1#INDPRO

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