Director of Digital Marketing

Flodesk
Baltimore, MD Full Time
POSTED ON 6/24/2024 CLOSED ON 9/24/2024

What are the responsibilities and job description for the Director of Digital Marketing position at Flodesk?

Flodesk is one of the world's fastest-growing email marketing companies, built to help creators sell online and design emails that people love to get. Our commitment to small business owners is to create simple and intuitive tools that help them grow, nurture, and monetize their email list.

We're a remote-first company headquartered in San Francisco, California, with a team that reflects the diversity and creativity of the people we serve. Join our mission to level the playing field for small business owners through good design!

We are looking for an experienced and highly skilled Digital Marketing Director with exceptional leadership and team management skills. If you are a strategic thinker with a well-rounded understanding of digital marketing who thrives as a leader in a fast-paced, remote-first, start-up environment—we want you to join our team. In this role, you will report to the Head of Marketing and manage our dynamic and growing digital marketing team.

What you'll do:

  • Lead Digital Marketing: Lead and manage a dynamic team of digital marketing professionals
  • Marketing Operations: Oversee the marketing budget and improve initiative performance with a growth-oriented approach
  • Project Management: Manage timelines and resources to ensure the successful delivery of marketing projects
  • Brand Strategy: Develop and execute comprehensive strategies to drive brand awareness, engagement, and conversion while overseeing the implementation of content marketing, social media, and email marketing campaigns
  • Collaboration: Collaborate closely with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts
  • Data Analysis: Analyze market trends, customer insights, and performance metrics to optimize marketing strategies and achieve business objectives
  • Leadership: Foster a vibrant team culture of creativity, innovation, and continuous improvement within the marketing organization

What you bring:

  • 10 years of experience in leadership roles within digital, brand, marketing communications, marketing operations, or integrated marketing
  • Experience managing small teams of 5 to 10 people within a startup or corporate environment
  • Financial literacy in marketing and a successful track record of managing budgets and analyzing marketing performance across multiple channels
  • Strong understanding of content marketing, social media, email marketing, copywriting, strategy, and project management
  • Highly self-motivated and the ability to work autonomously in a remote-first environment
  • Exceptional communication skills, able to work cross-functionally and drive marketing-led projects
  • Exceptional organization, multi-tasking and prioritization skills with proven ability to meet deadlines in a fast-paced environment
  • Passion for people management and fostering a motivating team environment

Extra points if you have:

  • Start-up experience or exposure to high-growth environments
  • Familiarity with the creator, influencer, or small business space or have worked for a lifestyle brand beloved by ambitious millennials and Gen Z consumers

What we bring:

  • $170,000-$190,000 base salary
  • 10% discretionary annual bonus
  • Fully paid health insurance
  • 16 weeks paid parental leave
  • Unlimited flexible time off
  • 401k match (US employees only)
  • A team that values diversity and inclusion with a leadership team that's 70% women; 85% underrepresented minorities

Flodesk is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email people@flodesk.com

Notice to California-based Candidates for Employment. This California Candidate Privacy Notice is intended to provide information about how Flodesk collects and uses personal information to California consumers who apply for employment with Flodesk. If you are employed by Flodesk, refer to the Employee Handbook for additional information. For any questions about this notice, please contact People@flodesk.com.

Personal Information Flodesk Collects:

Identifiers Including name, address, email, telephone number, social security number, driver license number, passport number, and other personal identifying information. Characteristics of protected classifications under California or federal law, including demographic information and other personal information obtained during the application process, such as gender, race, national origin. Professional or employment-related information, such as salary/compensation and benefits packages, other relocation or job preferences, prior background, experience, skills, and other information in support of your application, reference information. Any other information you provide as a part of recruitment, job application, or interview process.

Purposes for Collecting Personal Information:

To consider qualifications, skills, and interest for employment. To communicate with you during the recruitment and interview process. To provide compensation, including payroll, and administer stock options and benefits, including medical, dental, vision, commuter, and retirement benefits. To provide human resources services and conduct performance evaluations. To monitor work eligibility including work-related licenses, credentials, training, and eligibility to work in the United States. To improve recruitment and interview processes and ensure a safe and efficient working environment. To comply with applicable legal or regulatory requirements including state and federal company reporting obligations.

Salary : $170,000 - $190,000

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