What are the responsibilities and job description for the Associate Planning Director position at fluent360?
The Associate Planning Director will focus on delivering key client objectives and will work as part of a larger client team in our Chicago office. Ideal candidates must demonstrate strong working knowledge in brand development, with experience in multicultural advertising.
The role is a fluent360 position but integrated into Nissan United – a unique agency of media, creative & data professionals working under 1 roof to deliver a full-service agency for the Nissan business in the USA.
What you will do
Develop brand strategies, write creative briefs, guide development and presentation of creative work
Brief and collaborate with creative and account teams to ensure alignment of strategic direction and creative development
Recommends and implements research that will aid in the consumer insight gathering and strategic process
Design, conduct and analyze qualitative and quantitative research studies for both insight generation and creative development
Develops accurate and insightful conclusions from research data and presents strategy and direction to the client
Monitors and interprets cultural and social trends relevant to the client’s business
Lead and participate in new business strategy and present ideas at new business pitches
Your experience
Bachelor’s degree (BA/BS)
7 years of experience in planning at a creative agency or on a creative brand
Advertising agency experience with segment experience targeting multicultural consumers with expertise in the African American consumer mindset
Experienced using and interpreting syndicated research
Ability to read, analyze and interpret information from a variety of sources, such as trade journals, research reports, white papers, and cross-tabulated survey data
Ability to effectively present research results to customers, clients, and other agency employees
Comfortable working with/without supporting teams
Ability to travel for client and agency meetings
About Us
fluent360™ is one of the foremost agency leaders shaping the multicultural marketing industry. Equal parts integrated marketing agency and cultural hub, we specialize in giving brands a resonating voice to effectively speak to various cultural segments– both ethnic and consumer niche followings. As a multi-talented, multicultural agency, we offer a full spectrum of communication services. Find out more about us at fluent360.com
Agency Benefits & Perks
fluent360 offers a comprehensive benefit package including medical, dental and vision insurance, company paid life/AD&D, short-term and long-term disability, and a generous PTO and sick leave policy. In addition, we have some amazing agency perks include summer hours, 14 paid holidays, and flexible schedules.
fluent360 is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet.
Our organization participates in E-Verify. For more information visit https://www.uscis.gov/e-verify. E-Verify is an Internet-based system that compares information from an employee’s Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.
