Marketing Analyst

Based in Jacksonville, Florida, Forcura is an industry-leading healthcare technology company that is growing fast and turning heads. We provide organizations with a platform that empowers better patient care through greater efficiency and communication, but that isn’t all that defines us. At Forcura, we pride ourselves on attracting innovative and dynamic employees who are valued not only professionally but personally. We believe a healthy dose of fun and work-life balance is an essential part of our overall success, so we aim continuously to foster an award-winning company culture. Together, we contribute to a great company with a profound purpose.

Position Summary

The Marketing Analyst ensures Forcura’s brand voice is thoughtfully executed across external marketing and communications channels. The role manages communications directed to current Forcura clients as well as a larger audience of stakeholders including prospective clients, employees, media and investors. This individual will be given strategic direction but is expected to manage their tasks with care, creativity and less direct oversight.

Job Duties

• Executes client communications, including mandatory notices and more creative quarterly outreach meant to retain clients.
• Collaborates with Client Experience and Product teams to ensure client communications are coordinated, succinct and approved before sending.
• Updates current version and executes social media strategy that is consistent with the company’s brand identity
• Creates and publishes consistent, meaningful content on all social media platforms, including writing and editing social media posts, generating social media campaigns, and improving customer engagement
• Optimizes company social profiles within each platform to increase visibility and engagement
• Collaborates with other departments (Client Experience, Product, Legal, Sales, Engineering, etc.) to amplify our brand reach and reputation
• Moderates all user-generated content and communicates with social media followers, including responding to queries in a timely manner
• Continuously improves by capturing and analyzing the appropriate social media marketing and client communications data/metrics, insights, and best practices, and then acting on the information
• Contributes to the creation and implementation of demand generation and thought leadership marketing campaigns across social media, the company website, email and other platforms
• Assists in preparing reports on marketing efforts, and reports on growth and analytics of campaigns
• Supports essential functions for the Marketing team including webinar and video production, copy writing and proofing for campaigns and marketing assets, awards submissions, and ad hoc website updates.
• Works with outside vendors to supplement the work as needed
• All other job related duties as assigned

Minimum Requirements

• This is not an entry level role. Role requires 3 - 5 years of experience working in public relations, journalism, internal communications, or corporate communications.
• Bachelor’s degree in advertising, communications, marketing, English, journalism, or business. An equivalent combination of applicable education, experience, training, or certification may be considered in lieu of degree.
• Strong written and verbal communication skills.
• Exceptional grammar, spelling, and punctuation, with a keen eye for detail and accuracy.
• Demonstrated ability to produce creative, high-quality deliverables while coordinating multiple projects.
• Strong interpersonal skills, embodying a true team player mentality, adaptability, and adept at promoting collaborative dialogue.
• Self-starter, well-organized, dependable, and efficient.
• Proficiency in utilizing Office 365 tools (Outlook, Word, SharePoint, PowerPoint, Excel).
• Mission-driven, guided by core values, and a pleasure to work with.

Preferred Qualifications

• SaaS and/or healthcare experience
• Proficiency in utilizing Hubspot, Goldcast, Sprout (or similar social media CRM) as well as Adobe Acrobat, Photoshop, InDesign, Illustrator, or equivalent design software.

Work Environment

• This role reports in to Forcura's Jacksonville, FL, office.

Physical Demands of Our Work Environment

This position is in an office environment and uses a computer and other office equipment as needed to perform duties.  The noise level in the work environment is typical of that of an office.  Frequent interruptions may be encountered throughout the workday.

The employee is required to either stand or sit, talk and hear frequently required to use repetitive keying or hand motions.

The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Forcura is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status,  If you are unable to submit an application because of a incompatible assistive technology or disability, please contact us at careers@forcura.com.  We will make every effort to respond to your request for disability assistance as soon as possible.

Forcura is an E-verify employer.  Your eligibility to work in the United States will be verified through the E-verify system if you apply and are selected for a position.