VP, Demand Gen Sales

Overview

Foundry, the largest demand gen supplier to the technology market, is currently seeking a Vice-President, Demand Gen Sales, to lead the company’s USA demand generation commercial activities. Foundry is a fast-growing company that is uniquely positioned at the intersection of the Media and MarTech industries. We derive fully consented data from our ecosystem of global editorial brands, awards, events, and use it to power our solutions making them among the most effective in the market. 

Over the last 2 years Foundry has made a series of acquisitions (Triblio, KickFire, Leadsift & SSG) that demonstrates our commitment to building best-in-class, proprietary technology market data and marketing solutions. Foundry’s core technology platforms are Intent (Foundry Intent), ABM/Orchestration (Triblio) and an MQL platform (Visionayr). We also run Foundry ads through these platforms.

As a strategic and trusted advisor to internal Directors and external customers, you will be the commercial “Face of Foundry DG”, working with the US sales organization and DG delivery teams, ensuring each customer gets maximum value from their Foundry campaigns from the point of sale through to renewal.

Foundry’s vision is to make the world a better place by enabling the right use of technology. As the leading global media and data company powered by 1st party relationships, our collaborative, innovative and customer focused culture fosters success for our customers and our employees. Upon joining Foundry, you can expect a stable, consultative, and hard charging work environment along with an office culture that rewards, recognizes, and respects achievement.  We offer competitive salaries, an outstanding benefits package and an atmosphere dedicated to advancing our passion in providing cutting-edge advertising & marketing solutions for our clients.

Responsibilities

• Leading USA demand gen sales activities working with sales leadership and teams across digitally delivered (MQL) and TM delivered (BANT) lead types
• Formulate business strategy with others in the executive team
• Design policies that align with overall commercial strategy 
• Implement efficient processes and standards between the commercial  and  DG delivery team
• Partner with customer success teams to ensure customer retention 
• Manage contracts and relations with customers, vendors, partners and other stakeholders
• Evaluate and mitigate
• Mentor and motivate teams to achieve productivity and engagement 
• Collaborate with DG delivery leader on operational performance and suggest improvements 
• Managing financial targets and forecasting of bookings to revenue
• Assists on product pricing and packaging 
• Engages in high level negotiations to generate lucrative contracts or build beneficial relationships with our customers 
• Understand the requirements of existing customers to ensure their needs are being met and exceeded
• Working closely with Foundry’s sales leaders and teams to grow existing business and develop new business accounts
• Managing acquisition integrations into the sales and product portfolio as and when needed
• Customer Centric

Qualifications

Transformative thinker with extensive experience across demand gen, ABM, MarTech and intent data. Understands the big picture and diverse needs of different stakeholders whilst rolling up sleeves to understand which levers really drive commercial value. Excellent record in creating and executing strategies that deliver long term growth. Experienced operational leader with DG marketer, Agency or Provider experience . 10 years in the technology, media, advertising or martech industries. Outstanding communicator able to work alone and with senior colleagues.

Please upload a formatted version of your resume and cover letter during the application process.

IDG, Inc. is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.