Marketing Event Manager

FranklinCovey
Salt Lake, UT Full Time
POSTED ON 7/29/2024 CLOSED ON 8/24/2024

What are the responsibilities and job description for the Marketing Event Manager position at FranklinCovey?

“We enable greatness in people and organizations everywhere.

FranklinCovey (NYSE: FC) is the workplace of choice for Achievers with Heart. We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action. Our services and products are primarily delivered through our subscription offerings, which are comprised of the FranklinCovey All Access Pass, which is primarily sold through our Enterprise Division, and the Leader in Me membership, which is designed specifically for our Education Division. Enterprise clients include Fortune 100, Fortune 500, thousands of small and mid-sized businesses, and numerous government entities. FranklinCovey Education has shared our programs, books, and content with thousands of public and private primary, secondary, and post-secondary schools and institutions.

To learn more, visit franklincovey.com.

Title: Marketing Events Manager

Division & Department: Enterprise Marketing

Status: Full-Time

Reports to: Director, Marketing Events

Location: Remote – Anywhere in the greater Salt Lake City, UT area

Job Summary

The primary role of the Marketing Events Manager is to manage conferences and trade shows in a way that will expand brand awareness, generate new leads, and drive business meetings. They will be responsible for working with internal stakeholders to identify potential conferences, execute conference logistics, and ensure post-conference success. They will work with internal and external teams to write and submit conference applications, manage the creation of digital and print marketing assets, execute email campaigns, and other strategic initiatives to ensure conference success. The role will require strong verbal and written communications skills, excellent project management skills, and attention to accuracy and detail.

Essential Job Functions

  • Identify potential conferences that will increase company brand awareness for prospective target audiences.
  • Interpret timely industry and marketplace topics to integrate into conference initiatives.
  • Work with internal stakeholders to submit conference and trade show applications.
  • Identify and execute booth strategies that will generate new leads and drive business meetings.
  • Coordinate conference logistics with internal speakers and executives, public relations, vendors, and marketing department.
  • Manage the creation of digital and print marketing assets to be utilized at conferences and trade show booths.
  • Support sales teams with local conferences.
  • Other projects, including potential webcast and live event tasks as needed.
  • Occasional travel will be required, and travel may increase over time.

Basic Qualifications

  • 3 years of marketing experience.
  • Associate’s Degree or higher

Preferred Skills And Experience

  • BA/BS in business, marketing, hospitality, or related field.
  • 2 years of conference and trade show experience.
  • Strong verbal, written, and communication skills.
  • Excellent project management skills with the ability to manage multiple priorities and deadlines simultaneously.
  • Strong attention to accuracy and detail with a track record of operational excellence.
  • Bias for action, a pattern of achievement, energy, motivation, and is not afraid to get out of their comfort zone to learn something new or solve a problem.
  • Exceptional time management and planning skills and the ability to prioritize with minimal oversight.
  • Ability to quickly adapt to changes in priorities.

Unless otherwise noted, applications will be accepted for a minimum of three (3) days from the initial published date on the FranklinCovey job board, but the posting may close at any time after the specified duration.

Employer Information

Please visit franklincoveybenefits.com for a complete US benefits overview. Benefits may include medical, dental, or vision insurance, HSA, PTO, 401(k), holiday pay, employee stock purchasing options, or other benefits. To determine status eligibility, visit https://franklincoveybenefits.com/enroll/.

For an overview of our Interview Process, please visit https://franklincovey.com/careers/working-at-franklincovey/.

FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Please visit https://www.franklincovey.com/careers/notices-and-provisions/ for our full Equal Employment Opportunity policies and Notice and Pay Transparency Nondiscrimination Provision.

Direct Reasonable Accommodation requests to accommodations@franklincovey.com.

For our Privacy Policy, please visit https://www.franklincovey.com/privacy.

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