What are the responsibilities and job description for the SEO/SEM Digital Marketing Specialist position at Friedman Dental Group?
Job Summary:
Are you a results-oriented digital marketing professional with a strong technical background? We are seeking a highly skilled SEO/SEM Specialist with expertise in coding, HTML, Google Tag Manager, analytics, search console, Google Ads, Facebook Ads, lead generation, WordPress, email marketing, databases, digital marketing, and copywriting. In this role, you will be responsible for optimizing our online presence, driving quality traffic, and enhancing user engagement through various digital marketing channels.
Key Responsibilities:
Search Engine Optimization (SEO):
Conduct in-depth keyword research and analysis.
Optimize on-page and off-page SEO elements to improve organic rankings.
Continuously monitor and report on SEO performance.
Search Engine Marketing (SEM):
Develop and manage Google Ads and Facebook Ads campaigns.
Analyze ad performance, adjust bids, and optimize ad copy for ROI.
Implement A/B testing and conversion rate optimization strategies.
Technical Proficiency:
Utilize coding skills (HTML, CSS, JavaScript) for website improvements and technical SEO enhancements.
Implement and manage Google Tag Manager for tracking and analytics.
Utilize Google Analytics, Search Console, and other tools to gather insights and make data-driven decisions.
Lead Generation and Conversion:
Develop and implement lead generation strategies across digital platforms.
Optimize landing pages and forms to maximize conversion rates.
Implement email marketing campaigns to nurture leads.
Content Strategy and Copywriting:
Craft compelling ad copy and engaging website content.
Maintain a consistent brand voice and messaging across all digital channels.
WordPress Management:
Maintain and update the company's WordPress website.
Troubleshoot website issues and implement necessary improvements.
Database Management:
Work with databases to segment and target audiences effectively.
Utilize data to personalize marketing efforts and drive results.
Qualifications:
Bachelor's degree in Marketing, Computer Science, or related field (preferred).
Proven experience as an SEO/SEM Specialist with coding expertise.
Strong knowledge of HTML, CSS, and JavaScript.
Proficiency in Google Tag Manager, Google Analytics, and Google Search Console.
Hands-on experience with Google Ads and Facebook Ads campaigns.
Familiarity with lead generation strategies, email marketing, and copywriting.
Solid understanding of databases and data analysis.
Excellent analytical and problem-solving skills.
Strong communication and collaboration skills.
Up-to-date with digital marketing trends and best practices.
Join our dynamic team and drive our digital marketing efforts to new heights. If you are a technical SEO/SEM Specialist with a passion for digital marketing and exceptional coding and copywriting skills, we want to hear from you!
Job Type: Full-time
Pay: $45,000.00 - $65,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Flexible schedule
- Paid time off
Schedule:
- 8 hour shift
Work Location: In person
Salary : $45,000 - $65,000
