Bilingual Marketing Manager

About fuboTV:

fuboTV is the world’s only sports-focused live streaming TV service with top leagues and teams, plus popular shows, movies and news for the entire household. We have 100 live TV channels, including the FOX, NBC, CBS, ABC and Disney broadcast catalogs, plus Showtime, AMC…and thousands of on-demand titles! fuboTV can be accessed on multiple platforms, including Web, Android, iOS, tvOS, Fire TV, Android TV, Roku, Xbox, smart TV's and Chromecast.

We’re rapidly growing — in employees, subscribers and our content offerings. Which means we need your help taking us to the next level. 

fuboTV is committed to excellence through diversity, which involves attracting talented people from diverse backgrounds and traditions. We encourage everyone to apply.

About the role: 

As the Bilingual Marketing Manager, you’ll drive new customer acquisition by marketing the most compelling aspects of fuboTV’s content – in both English and Spanish. 

Our roadmap is overflowing with top-flight live sporting events, innovative feature releases, promotions, entertainment premieres and much more. The right marketer will have a field day rolling out these campaigns. 

You’ll collaborate with a variety of teams, including content marketing, product, business analytics, and creative. And you’ll determine which aspects of the fuboTV plans and services are the most competitive, address the top needs of prospective customers, and ultimately drive subscriptions. Especially within our growing Latino offering. 

This is a newly created role, and a great opportunity for the right person — an experienced self-starter with a can-do attitude who never shies away from a challenge. You’ll help us refine our approach to campaign marketing, establish and track KPIs, and crush our acquisition goals for this year and beyond. 

This role is part of the marketing team and reports to the creative director.

fuboTV’s offices are in Midtown Manhattan but we are working remotely for the foreseeable future.

Responsibilities:

• Drive new customer acquisition by marketing the most compelling and competitive aspects of fuboTV’s content and offerings, with a special focus on fubo Latino
• Develop business cases and creative briefs based on determinations, contribute to creative direction, and collaborate with marketing channel managers to execute and monitor campaigns 
• Drive the vision for campaigns from concept to completion
• Identify industry pain points and clearly communicate how fuboTV solves customer problems 
• Evaluate projects by tracking performance using relevant KPIs to clearly show which aspects are/aren’t performing and extract key insights for future campaign development
• Work autonomously and cross-functionally to determine which retail tentpole events would result in acquisition opportunities, and manage that calendar
• Create and update user-facing competitive claims for use in advertising 
• Follow and analyze market trends to properly our position products and services

Requirements:

• 5 years experience as a marketing manager in digital channels, preferably in Spanish 
• Deep knowledge of Latin American sports and entertainment 
• Experience in campaign tracking and reporting KPIs, preferably with Amplitude, Google Analytics, Tableau and/or other data analysis tools
• Experience in retail advertising and running a promotional calendar of tentpole events
• Creative problem solving
• Excellent communication skills
• Ability to distill complex information into compelling user benefits 
• Awareness of competitive TV landscape (streaming services, streaming products, cable and satellite)
• Ability to give clear design and copy feedback 
• Experience in market analysis
• Ability to think both analytically and creatively
• Nice to have:  experience in subscription marketing 
• Can-do attitude — this is a new role and we’re working remotely, so confidence, energy and entrepreneurial spirit will to definitely help you succeed

Perks & Benefits:

• At fuboTV, you will have the opportunity to personally influence what live media looks like after it goes through its next big transformation
• fuboTV provides a highly competitive compensation based on experience and market standards
• Robust benefit package including Health/Dental/Vision coverage sponsored up to 100% for employees, 401k, Life Insurance, and commuter benefits
• Free Premium fuboTV Account
• Health and Wellness initiatives 
• Unlimited PTO days and regular company-wide activities.
• fuboTV's main headquarters are located in Midtown Manhattan.
• fuboTV is an e-verified company